{
  "version": 1,
  "name": "Coaching & membership funnels",
  "url": "https://swipefile.design/board/coaching-membership-funnels/",
  "markdown_url": "https://swipefile.design/board/coaching-membership-funnels/notes.md",
  "json_url": "https://swipefile.design/board/coaching-membership-funnels/data.json",
  "pdf_url": "https://swipefile.design/board/coaching-membership-funnels/export.pdf",
  "reference_count": 16,
  "unavailable_count": 0,
  "guidance": "Use these references for design principles. Follow the project brief and use original branding, content, and imagery. Captures document a particular date; they do not verify current product behavior.",
  "references": [
    {
      "slug": "funnel-henrik-wold-ecombreakout",
      "name": "Henrik Wold — EcomBreakout",
      "kind": "inspiration",
      "archetype": "VSL / Webinar Funnel",
      "summary": "A narrow video sales page with a personal pitch, a simple offer, and a dense student-proof section.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://breakoutecom.com/start",
      "reference_url": "https://swipefile.design/ref/funnel-henrik-wold-ecombreakout/",
      "screenshot_url": "https://swipefile.design/_astro/preview.dTAh6HIy.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Wj_g-OKo.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Personal and direct",
        "colors": "Near-black canvas, forest-green accents, white copy, and green CTA buttons.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Personal video → one-time offer → lesson benefits → objection handling → student-message gallery → final start action.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Henrik Wold — EcomBreakout\nSource: https://breakoutecom.com/start\nSwipefile reference: https://swipefile.design/ref/funnel-henrik-wold-ecombreakout/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Personal and direct\n- colors: Near-black canvas, forest-green accents, white copy, and green CTA buttons.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Personal video → one-time offer → lesson benefits → objection handling → student-message gallery → final start action.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-caitlin-armstrong-the-social-voice-academy",
      "name": "The Social Voice — Academy",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "An editorial membership page using course previews, generous spacing, and a long sequence of educational benefits.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://thesocialvoiceco.com/academy",
      "reference_url": "https://swipefile.design/ref/funnel-caitlin-armstrong-the-social-voice-academy/",
      "screenshot_url": "https://swipefile.design/_astro/preview.DUoG2pfh.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BJ982uvJ.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Editorial and restrained",
        "colors": "Ivory, taupe, black, and neutral product imagery.",
        "typography": "Expressive serif display headings mixed with clean supporting text; large typographic shifts separate the offer story from the details.",
        "layout": "Large editorial promise → course-library previews → individual course explanations → membership offer → questions and customer-message proof.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: The Social Voice — Academy\nSource: https://thesocialvoiceco.com/academy\nSwipefile reference: https://swipefile.design/ref/funnel-caitlin-armstrong-the-social-voice-academy/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Editorial and restrained\n- colors: Ivory, taupe, black, and neutral product imagery.\n- typography: Expressive serif display headings mixed with clean supporting text; large typographic shifts separate the offer story from the details.\n- layout: Large editorial promise → course-library previews → individual course explanations → membership offer → questions and customer-message proof.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-car-rental-couple-rideshare-mentorship-program",
      "name": "Car Rental Couple — Rideshare Mentorship",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A mentorship sales page that alternates concrete benefits, checklists, and payment-option calls to action.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://carrentalcouple.com/mentorship-program",
      "reference_url": "https://swipefile.design/ref/funnel-car-rental-couple-rideshare-mentorship-program/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BWVicEEQ.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BDGk-5s8.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Practical and emphatic",
        "colors": "Black and white with red purchase buttons and yellow checklist accents.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Car-led hero and mentorship promise → differentiators → curriculum and services → audience fit → enrollment options → what happens after joining.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Car Rental Couple — Rideshare Mentorship\nSource: https://carrentalcouple.com/mentorship-program\nSwipefile reference: https://swipefile.design/ref/funnel-car-rental-couple-rideshare-mentorship-program/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Practical and emphatic\n- colors: Black and white with red purchase buttons and yellow checklist accents.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Car-led hero and mentorship promise → differentiators → curriculum and services → audience fit → enrollment options → what happens after joining.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-bjorn-olsen-agency-accelerator",
      "name": "Bjorn Olsen — Agency Accelerator",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A compact agency-training funnel with an immediate offer, bold headings, and dense dashboard and message screenshots.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://bjornolsen.com.au/pages/agency-accelerator-trinity",
      "reference_url": "https://swipefile.design/ref/funnel-bjorn-olsen-agency-accelerator/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CrrKy86d.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.B9uWRiYo.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Bold and compact",
        "colors": "Off-white, black, blue enrollment accents, and selective yellow headline highlights.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Compressed headline and purchase panel → process explanation → dashboard and message proof → course contents → repeated enrollment offer.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Bjorn Olsen — Agency Accelerator\nSource: https://bjornolsen.com.au/pages/agency-accelerator-trinity\nSwipefile reference: https://swipefile.design/ref/funnel-bjorn-olsen-agency-accelerator/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Bold and compact\n- colors: Off-white, black, blue enrollment accents, and selective yellow headline highlights.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Compressed headline and purchase panel → process explanation → dashboard and message proof → course contents → repeated enrollment offer.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-steph-blake-simple-business-school",
      "name": "Steph Blake — Simple Business School",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A membership offer built from product mockups, student stories, audience-fit sections, and a closing FAQ.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://scalewithsteph.com/sbs",
      "reference_url": "https://swipefile.design/ref/funnel-steph-blake-simple-business-school/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CIII1O8S.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CW9lQdy_.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Warm and persuasive",
        "colors": "White, deep red, pale pink, gray offer bands, and black type.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Product bundle hero → founder and student stories → audience categories → membership benefits → offer details → FAQ and final join button.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Steph Blake — Simple Business School\nSource: https://scalewithsteph.com/sbs\nSwipefile reference: https://swipefile.design/ref/funnel-steph-blake-simple-business-school/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Warm and persuasive\n- colors: White, deep red, pale pink, gray offer bands, and black type.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Product bundle hero → founder and student stories → audience categories → membership benefits → offer details → FAQ and final join button.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-soowei-goh-consulting-mastery-2-0-all-his-courses",
      "name": "Goh Consulting — Training Funnel",
      "kind": "inspiration",
      "archetype": "VSL / Webinar Funnel",
      "summary": "A video-led consulting funnel with a short opening pitch, a dense proof gallery, and repeated consultation actions.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://gohconsulting.com/training",
      "reference_url": "https://swipefile.design/ref/funnel-soowei-goh-consulting-mastery-2-0-all-his-courses/",
      "screenshot_url": "https://swipefile.design/_astro/preview.B5qadv7S.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DZMhsUhb.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Focused and proof-heavy",
        "colors": "Black canvas, warm yellow accents, white text, and gold outlines.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Audience-specific promise → training video → client-name proof → video case studies → final consultation CTA.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Goh Consulting — Training Funnel\nSource: https://gohconsulting.com/training\nSwipefile reference: https://swipefile.design/ref/funnel-soowei-goh-consulting-mastery-2-0-all-his-courses/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Focused and proof-heavy\n- colors: Black canvas, warm yellow accents, white text, and gold outlines.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Audience-specific promise → training video → client-name proof → video case studies → final consultation CTA.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-sarah-mccrum-love-money",
      "name": "Sarah McCrum — Love Money Studio",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A membership landing page that uses a mobile product preview and a clear practice-based story to explain the offer.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://studio.com/apps/sarah-mccrum/moneylove?code=a&ref=sarah-mccrum",
      "reference_url": "https://swipefile.design/ref/funnel-sarah-mccrum-love-money/",
      "screenshot_url": "https://swipefile.design/_astro/preview.GEZnWI-t.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Dv4ghMsD.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Calm and supportive",
        "colors": "Black, white, medium blue, and small yellow labels.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Practice-led hero with interface preview → benefits and routine → product features → four-step explanation → membership invitation and final action.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Sarah McCrum — Love Money Studio\nSource: https://studio.com/apps/sarah-mccrum/moneylove?code=a&ref=sarah-mccrum\nSwipefile reference: https://swipefile.design/ref/funnel-sarah-mccrum-love-money/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Calm and supportive\n- colors: Black, white, medium blue, and small yellow labels.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Practice-led hero with interface preview → benefits and routine → product features → four-step explanation → membership invitation and final action.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-higher-levels-ae-mastery",
      "name": "Higher Levels — AE Mastery",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A sales-training course page with a concise program overview, detailed curriculum, proof, and enrollment actions.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://higherlevels.com/ae-mastery",
      "reference_url": "https://swipefile.design/ref/funnel-higher-levels-ae-mastery/",
      "screenshot_url": "https://swipefile.design/_astro/preview.DM4ZYC8m.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.1AHjxsAR.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Clear and professional",
        "colors": "Charcoal backgrounds, white headings, and emerald-green accents and instructor frames.",
        "typography": "Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.",
        "layout": "Career-focused promise → course overview facts → learning format → curriculum → instructor and student proof → enrollment and questions.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Higher Levels — AE Mastery\nSource: https://higherlevels.com/ae-mastery\nSwipefile reference: https://swipefile.design/ref/funnel-higher-levels-ae-mastery/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Clear and professional\n- colors: Charcoal backgrounds, white headings, and emerald-green accents and instructor frames.\n- typography: Bold sans-serif headlines, compact labels, and scannable benefit lists create a clear hierarchy through the long page.\n- layout: Career-focused promise → course overview facts → learning format → curriculum → instructor and student proof → enrollment and questions.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-stephanie-ann-swail-she-sells-high-level",
      "name": "Stephanie Ann Swail — She Sells High Level",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A long coaching-program offer built around audience positioning, a founder story, training details, and repeated enrollment invitations.",
      "use_for": "Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.",
      "source_url": "https://stephanieannswail.com/shesellshighlevel",
      "reference_url": "https://swipefile.design/ref/funnel-stephanie-ann-swail-she-sells-high-level/",
      "screenshot_url": "https://swipefile.design/_astro/preview.DG8diqWZ.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CqLpzw_N.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "membership"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Personal and editorial",
        "colors": "Deep burgundy, black photographic overlays, white serif headings, and pale FAQ panels.",
        "typography": "Expressive serif display headings mixed with clean supporting text; large typographic shifts separate the offer story from the details.",
        "layout": "Program positioning → reader challenges → audience fit → founder story → training contents and bonuses → enrollment and closing details.",
        "motion": "The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.",
        "texture": "Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Stephanie Ann Swail — She Sells High Level\nSource: https://stephanieannswail.com/shesellshighlevel\nSwipefile reference: https://swipefile.design/ref/funnel-stephanie-ann-swail-she-sells-high-level/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Personal and editorial\n- colors: Deep burgundy, black photographic overlays, white serif headings, and pale FAQ panels.\n- typography: Expressive serif display headings mixed with clean supporting text; large typographic shifts separate the offer story from the details.\n- layout: Program positioning → reader challenges → audience fit → founder story → training contents and bonuses → enrollment and closing details.\n- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.\n- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-kevin-dang-1-day-dropshipper",
      "name": "Kevin Dang — 1 Day Dropshipper",
      "kind": "inspiration",
      "archetype": "VSL / Webinar Funnel",
      "summary": "A compact video-led course funnel that alternates black proof sections with a white curriculum and offer explanation.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://smarternomad.com/1daydropshipper",
      "reference_url": "https://swipefile.design/ref/funnel-kevin-dang-1-day-dropshipper/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BhejFNRg.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DpnGiRmh.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Simple and practical",
        "colors": "Black and white sections with green enrollment buttons and small gold guarantee details.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Video and one-time offer → student proof → curriculum modules → resource previews → member video → mentorship bonus → closing guarantee and CTA.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Kevin Dang — 1 Day Dropshipper\nSource: https://smarternomad.com/1daydropshipper\nSwipefile reference: https://swipefile.design/ref/funnel-kevin-dang-1-day-dropshipper/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Simple and practical\n- colors: Black and white sections with green enrollment buttons and small gold guarantee details.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Video and one-time offer → student proof → curriculum modules → resource previews → member video → mentorship bonus → closing guarantee and CTA.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-higher-levels-ai-sales-accelerator",
      "name": "Higher Levels — AI Sales Accelerator",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "An AI sales-training page with a concise program overview, structured teaching pillars, instructor cards, and bright enrollment accents.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://higherlevels.com/ai-sales-accelerator",
      "reference_url": "https://swipefile.design/ref/funnel-higher-levels-ai-sales-accelerator/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CHoAIbor.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.B4HtQmi1.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Technical and purposeful",
        "colors": "Charcoal, white, acid-green accents, and dark illustrated panels.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Automation promise → program overview → three teaching pillars → curriculum → instructors → pricing → FAQ and final enrollment panel.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Higher Levels — AI Sales Accelerator\nSource: https://higherlevels.com/ai-sales-accelerator\nSwipefile reference: https://swipefile.design/ref/funnel-higher-levels-ai-sales-accelerator/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Technical and purposeful\n- colors: Charcoal, white, acid-green accents, and dark illustrated panels.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Automation promise → program overview → three teaching pillars → curriculum → instructors → pricing → FAQ and final enrollment panel.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-viral-trends-brendan-kane-1-expert-on-virality-in-the-world",
      "name": "Brendan Kane — Hook Point Lab",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A creator membership page with oversized type, a portrait-led opening, and a strong red closing offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://goviral.hookpoint.com/",
      "reference_url": "https://swipefile.design/ref/funnel-viral-trends-brendan-kane-1-expert-on-virality-in-the-world/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BcEHGrhG.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DapLRVtg.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Bold, energetic, and community-focused.",
        "colors": "Black and white, vivid red action panels, and restrained gray dividers.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Large portrait and membership introduction lead into benefits, live learning opportunities, member examples, supporting proof, and a prominent closing membership panel.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Brendan Kane — Hook Point Lab\nSource: https://goviral.hookpoint.com/\nSwipefile reference: https://swipefile.design/ref/funnel-viral-trends-brendan-kane-1-expert-on-virality-in-the-world/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Bold, energetic, and community-focused.\n- colors: Black and white, vivid red action panels, and restrained gray dividers.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Large portrait and membership introduction lead into benefits, live learning opportunities, member examples, supporting proof, and a prominent closing membership panel.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-josh-hall-web-designer-pro-all-access-pass",
      "name": "Josh Hall — Web Designer Pro",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A web-design membership funnel organizing courses, community, and coaching around a consistent green action.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://webdesignerpro.com/",
      "reference_url": "https://swipefile.design/ref/funnel-josh-hall-web-designer-pro-all-access-pass/",
      "screenshot_url": "https://swipefile.design/_astro/preview.ByHKvJzN.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.xiyBOumT.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Friendly, clear, and community-led.",
        "colors": "White, charcoal, bright lime green, and soft gray panels.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Centered membership introduction and student-video row lead into courses, community, coaching, audience profiles, highlighted member stories, and an instructor-led final invitation.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Josh Hall — Web Designer Pro\nSource: https://webdesignerpro.com/\nSwipefile reference: https://swipefile.design/ref/funnel-josh-hall-web-designer-pro-all-access-pass/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Friendly, clear, and community-led.\n- colors: White, charcoal, bright lime green, and soft gray panels.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Centered membership introduction and student-video row lead into courses, community, coaching, audience profiles, highlighted member stories, and an instructor-led final invitation.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-denise-duffield-thomas-money-bootcamp",
      "name": "Denise Duffield-Thomas — Money Bootcamp",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A full coaching-course funnel with wave-shaped sections, extensive program detail, and repeated payment-plan comparisons.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://denisedt.com/bootcamp",
      "reference_url": "https://swipefile.design/ref/funnel-denise-duffield-thomas-money-bootcamp/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BfgVmkrV.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DyBc9xC3.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Supportive, expansive, and coaching-led.",
        "colors": "Sky blue, deep indigo, white, and orange call-to-action buttons.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Video-and-copy introduction leads through audience concerns, instructor context, member stories, six training modules, coaching resources, learner-stage panels, bonuses, repeated three-plan pricing, and extensive FAQs.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Denise Duffield-Thomas — Money Bootcamp\nSource: https://denisedt.com/bootcamp\nSwipefile reference: https://swipefile.design/ref/funnel-denise-duffield-thomas-money-bootcamp/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Supportive, expansive, and coaching-led.\n- colors: Sky blue, deep indigo, white, and orange call-to-action buttons.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Video-and-copy introduction leads through audience concerns, instructor context, member stories, six training modules, coaching resources, learner-stage panels, bonuses, repeated three-plan pricing, and extensive FAQs.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-elite-ecom-academy-facebook-unlocked-blueprint",
      "name": "Elite Ecom — Coaching Program",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A coaching funnel with condensed display type, violet accents, and repeated application prompts.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://joineliteecom.com/",
      "reference_url": "https://swipefile.design/ref/funnel-elite-ecom-academy-facebook-unlocked-blueprint/",
      "screenshot_url": "https://swipefile.design/_astro/preview.B5rhFWO_.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BIV3lcrs.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Bold, focused, and application-led.",
        "colors": "White, near-black navy, vivid violet actions, and pale lavender panels.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Oversized condensed headline and application action lead into program context, coaching and community benefits, member reviews, and a final side-by-side program recap and invitation.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Elite Ecom — Coaching Program\nSource: https://joineliteecom.com/\nSwipefile reference: https://swipefile.design/ref/funnel-elite-ecom-academy-facebook-unlocked-blueprint/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Bold, focused, and application-led.\n- colors: White, near-black navy, vivid violet actions, and pale lavender panels.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Oversized condensed headline and application action lead into program context, coaching and community benefits, member reviews, and a final side-by-side program recap and invitation.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-gusten-sun-funnel-university",
      "name": "Gusten Sun — Funnels University",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A dark funnel-building program page combining courses, coaching, community, and a long bundle offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://funnelsuniversity.com/",
      "reference_url": "https://swipefile.design/ref/funnel-gusten-sun-funnel-university/",
      "screenshot_url": "https://swipefile.design/_astro/preview.hxvbRrb_.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BxOj2Ks9.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "High-energy, immersive, and instructor-led.",
        "colors": "Near-black navy, white, electric blue and violet, with bright offer accents.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Video-led opening progresses through instructor credentials, member examples, guest experts, courses and community resources, an extended bundle stack, pricing, and repeated enrollment invitations.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Gusten Sun — Funnels University\nSource: https://funnelsuniversity.com/\nSwipefile reference: https://swipefile.design/ref/funnel-gusten-sun-funnel-university/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: High-energy, immersive, and instructor-led.\n- colors: Near-black navy, white, electric blue and violet, with bright offer accents.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Video-led opening progresses through instructor credentials, member examples, guest experts, courses and community resources, an extended bundle stack, pricing, and repeated enrollment invitations.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    }
  ]
}