{
  "version": 1,
  "name": "Landing pages & funnels · Collection 02",
  "url": "https://swipefile.design/board/landing-pages-funnels-collection-02/",
  "markdown_url": "https://swipefile.design/board/landing-pages-funnels-collection-02/notes.md",
  "json_url": "https://swipefile.design/board/landing-pages-funnels-collection-02/data.json",
  "pdf_url": "https://swipefile.design/board/landing-pages-funnels-collection-02/export.pdf",
  "reference_count": 19,
  "unavailable_count": 0,
  "guidance": "Use these references for design principles. Follow the project brief and use original branding, content, and imagery. Captures document a particular date; they do not verify current product behavior.",
  "references": [
    {
      "slug": "funnel-ryan-hayward-ultimate-framer-career-accelerator-course",
      "name": "Ryan Hayward — Framer Career Accelerator",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A Framer business-course funnel with a dark opening, clear curriculum blocks, instructor portraits, and bright enrollment actions.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://framercareercourse.com/",
      "reference_url": "https://swipefile.design/ref/funnel-ryan-hayward-ultimate-framer-career-accelerator-course/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BXdQR01p.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Bnyw3659.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Focused and technical",
        "colors": "Black, deep violet, white headings, and acid-green enrollment buttons.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Business-focused promise and video → designer problems → course introduction → six skill areas → instructor portraits → enrollment and FAQ.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Ryan Hayward — Framer Career Accelerator\nSource: https://framercareercourse.com/\nSwipefile reference: https://swipefile.design/ref/funnel-ryan-hayward-ultimate-framer-career-accelerator-course/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Focused and technical\n- colors: Black, deep violet, white headings, and acid-green enrollment buttons.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Business-focused promise and video → designer problems → course introduction → six skill areas → instructor portraits → enrollment and FAQ.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-erica-stone-review-rocket-ai",
      "name": "Erica Stone — Review Rocket AI",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "A long course sales letter combining detailed written explanations, example products, and a clear breakdown of included tools and support.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://extremereviewer.com/review-rocket-ai",
      "reference_url": "https://swipefile.design/ref/funnel-erica-stone-review-rocket-ai/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BUXfFeE4.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CXiOD4kz.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Detailed and instructional",
        "colors": "White, pale lavender, dark navy type, and purple offer buttons and icons.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Course promise and example product imagery → detailed review-site argument → lesson breakdown → tools and support → instructor story → offer and closing proof.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Erica Stone — Review Rocket AI\nSource: https://extremereviewer.com/review-rocket-ai\nSwipefile reference: https://swipefile.design/ref/funnel-erica-stone-review-rocket-ai/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Detailed and instructional\n- colors: White, pale lavender, dark navy type, and purple offer buttons and icons.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Course promise and example product imagery → detailed review-site argument → lesson breakdown → tools and support → instructor story → offer and closing proof.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-jenna-kutcher-the-pinterest-lab",
      "name": "Jenna Kutcher — The Pinterest Lab",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A long Pinterest-course offer with expressive serif typography, warm color changes, detailed modules, and a three-option enrollment section.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://thepinterestlab.jennakutcher.com/",
      "reference_url": "https://swipefile.design/ref/funnel-jenna-kutcher-the-pinterest-lab/",
      "screenshot_url": "https://swipefile.design/_astro/preview.DLPpmicN.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.B8I4jSOZ.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Warm and expressive",
        "colors": "Charcoal, vivid orange, peach, cream, and yellow enrollment accents.",
        "typography": "Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.",
        "layout": "Large editorial promise → audience frustrations → Pinterest teaching approach → curriculum → student stories and instructor context → three payment options.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Jenna Kutcher — The Pinterest Lab\nSource: https://thepinterestlab.jennakutcher.com/\nSwipefile reference: https://swipefile.design/ref/funnel-jenna-kutcher-the-pinterest-lab/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Warm and expressive\n- colors: Charcoal, vivid orange, peach, cream, and yellow enrollment accents.\n- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.\n- layout: Large editorial promise → audience frustrations → Pinterest teaching approach → curriculum → student stories and instructor context → three payment options.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-drop-dead-copy-ai-copywriting-secrets-volume-1",
      "name": "Drop Dead Copy — AI Copywriting Secrets",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "An expert-interview bundle page that devotes most of its length to the contents of each session before presenting the offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://dropdeadcopy.com/ai-march-2025",
      "reference_url": "https://swipefile.design/ref/funnel-drop-dead-copy-ai-copywriting-secrets-volume-1/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CT7B7ykW.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DgISdN3D.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Direct and bundle-focused",
        "colors": "Black circuit-pattern opening, white and gray reading panels, yellow accents, and red signup buttons.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Expert bundle introduction → individual speaker portraits → detailed session descriptions → offer stack → signup invitation → FAQ.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Drop Dead Copy — AI Copywriting Secrets\nSource: https://dropdeadcopy.com/ai-march-2025\nSwipefile reference: https://swipefile.design/ref/funnel-drop-dead-copy-ai-copywriting-secrets-volume-1/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Direct and bundle-focused\n- colors: Black circuit-pattern opening, white and gray reading panels, yellow accents, and red signup buttons.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Expert bundle introduction → individual speaker portraits → detailed session descriptions → offer stack → signup invitation → FAQ.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-maria-wendt-dream-team",
      "name": "Maria Wendt — Dream Team",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A hiring-course funnel with retro lettering, product mockups, colorful checklists, and a personal team-video close.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://mariawendt.com/dream-team",
      "reference_url": "https://swipefile.design/ref/funnel-maria-wendt-dream-team/",
      "screenshot_url": "https://swipefile.design/_astro/preview.K4zwYY2x.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Dd8DkM3i.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Playful and personal",
        "colors": "Warm cream, orange display lettering, pale turquoise panels, and teal buttons.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Product bundle hero → hiring objections and benefits → course contents → audience-fit checklist → enrollment → team video and final CTA.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Maria Wendt — Dream Team\nSource: https://mariawendt.com/dream-team\nSwipefile reference: https://swipefile.design/ref/funnel-maria-wendt-dream-team/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Playful and personal\n- colors: Warm cream, orange display lettering, pale turquoise panels, and teal buttons.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Product bundle hero → hiring objections and benefits → course contents → audience-fit checklist → enrollment → team video and final CTA.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-gary-halbert-last-seminar",
      "name": "Gary Halbert — Last Seminar",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "A traditional seminar sales letter with a narrow reading column, video opening, long bullet lists, and bright yellow offer graphics.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://thegaryhalbertletter.com/gary-halberts-last-seminar",
      "reference_url": "https://swipefile.design/ref/funnel-gary-halbert-last-seminar/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BDWzO7JU.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.D-Q-qaem.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Classic direct response",
        "colors": "White, black text, yellow emphasis, and hand-marked offer graphics.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Seminar video → extended copywriting argument → lesson and expert details → value explanation → written objections → final access action.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Gary Halbert — Last Seminar\nSource: https://thegaryhalbertletter.com/gary-halberts-last-seminar\nSwipefile reference: https://swipefile.design/ref/funnel-gary-halbert-last-seminar/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Classic direct response\n- colors: White, black text, yellow emphasis, and hand-marked offer graphics.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Seminar video → extended copywriting argument → lesson and expert details → value explanation → written objections → final access action.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-kevin-dang-1-day-dropshipper",
      "name": "Kevin Dang — 1 Day Dropshipper",
      "kind": "inspiration",
      "archetype": "VSL / Webinar Funnel",
      "summary": "A compact video-led course funnel that alternates black proof sections with a white curriculum and offer explanation.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://smarternomad.com/1daydropshipper",
      "reference_url": "https://swipefile.design/ref/funnel-kevin-dang-1-day-dropshipper/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BhejFNRg.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DpnGiRmh.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Simple and practical",
        "colors": "Black and white sections with green enrollment buttons and small gold guarantee details.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Video and one-time offer → student proof → curriculum modules → resource previews → member video → mentorship bonus → closing guarantee and CTA.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Kevin Dang — 1 Day Dropshipper\nSource: https://smarternomad.com/1daydropshipper\nSwipefile reference: https://swipefile.design/ref/funnel-kevin-dang-1-day-dropshipper/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Simple and practical\n- colors: Black and white sections with green enrollment buttons and small gold guarantee details.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Video and one-time offer → student proof → curriculum modules → resource previews → member video → mentorship bonus → closing guarantee and CTA.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-derek-johanson-copyhour",
      "name": "CopyHour — Copywriting Course",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A copywriting-course page with a clear daily-practice explanation, five curriculum modules, handwritten accents, and student proof.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://copyhour.com/",
      "reference_url": "https://swipefile.design/ref/funnel-derek-johanson-copyhour/",
      "screenshot_url": "https://swipefile.design/_astro/preview.dmDszo3h.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DsVPFHNH.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Confident and readable",
        "colors": "White, black, green enrollment buttons, pale green panels, and small red handwritten annotations.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Large course promise → brand and student proof → reader problem → daily practice method → five curriculum modules → offer → instructor story and close.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: CopyHour — Copywriting Course\nSource: https://copyhour.com/\nSwipefile reference: https://swipefile.design/ref/funnel-derek-johanson-copyhour/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Confident and readable\n- colors: White, black, green enrollment buttons, pale green panels, and small red handwritten annotations.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Large course promise → brand and student proof → reader problem → daily practice method → five curriculum modules → offer → instructor story and close.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-katelyn-bourgoin-wallet-opening-words",
      "name": "Wallet-Opening Words — Copywriting Course",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A buyer-psychology course funnel with bold product illustrations, bright emphasis, teaching examples, and repeated purchase actions.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://walletopeningwords.com/katelyn",
      "reference_url": "https://swipefile.design/ref/funnel-katelyn-bourgoin-wallet-opening-words/",
      "screenshot_url": "https://swipefile.design/_astro/preview.iXXXyhej.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CPjd9XF8.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Playful and emphatic",
        "colors": "Black, bright yellow, hot pink, white, and vivid green illustration accents.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Illustrated product hero → brand proof → copywriting frustrations → teaching method and creators → lessons and examples → offer → FAQ and closing purchase action.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Wallet-Opening Words — Copywriting Course\nSource: https://walletopeningwords.com/katelyn\nSwipefile reference: https://swipefile.design/ref/funnel-katelyn-bourgoin-wallet-opening-words/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Playful and emphatic\n- colors: Black, bright yellow, hot pink, white, and vivid green illustration accents.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Illustrated product hero → brand proof → copywriting frustrations → teaching method and creators → lessons and examples → offer → FAQ and closing purchase action.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-kate-scott-scale-with-templates-2-0",
      "name": "Kate Scott — Scale with Templates",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "An editorial template-business course page with restrained serif headings, a personal story, curriculum details, and generous spacing.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://katescott.co/scale-with-templates",
      "reference_url": "https://swipefile.design/ref/funnel-kate-scott-scale-with-templates-2-0/",
      "screenshot_url": "https://swipefile.design/_astro/preview.D-rgIO2o.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.WmuOF_LD.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Calm and editorial",
        "colors": "Warm white, muted brown, dusty rose, black type, and neutral photography.",
        "typography": "Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.",
        "layout": "Portrait and template-shop promise → reader objections → instructor story → student proof → five-stage curriculum → enrollment choices → FAQ and final action.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Kate Scott — Scale with Templates\nSource: https://katescott.co/scale-with-templates\nSwipefile reference: https://swipefile.design/ref/funnel-kate-scott-scale-with-templates-2-0/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Calm and editorial\n- colors: Warm white, muted brown, dusty rose, black type, and neutral photography.\n- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.\n- layout: Portrait and template-shop promise → reader objections → instructor story → student proof → five-stage curriculum → enrollment choices → FAQ and final action.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-monica-froese-the-digital-shop-experience",
      "name": "Monica Froese — Digital Shop Experience",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A digital-shop course offer that turns a content problem into a phased teaching framework, then presents resources, proof, and enrollment options.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://digitalshopexperience.com/",
      "reference_url": "https://swipefile.design/ref/funnel-monica-froese-the-digital-shop-experience/",
      "screenshot_url": "https://swipefile.design/_astro/preview.9uWgvQkW.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BeDHQmLy.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Practical and encouraging",
        "colors": "White and pale gray, cherry-red buttons and accents, dark text, and photographic sections.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Shop-building promise → unused-content problem → sales examples → three-phase teaching framework → bonuses and templates → student proof → price and guarantee.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Monica Froese — Digital Shop Experience\nSource: https://digitalshopexperience.com/\nSwipefile reference: https://swipefile.design/ref/funnel-monica-froese-the-digital-shop-experience/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Practical and encouraging\n- colors: White and pale gray, cherry-red buttons and accents, dark text, and photographic sections.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Shop-building promise → unused-content problem → sales examples → three-phase teaching framework → bonuses and templates → student proof → price and guarantee.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-ryan-hayward-ultimate-framer-masterclass-3-0",
      "name": "Ryan Hayward — Ultimate Framer Masterclass",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A Framer training page with a clean video opening, extensive student proof, project previews, and a structured enrollment section.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://ultimateframercourse.com/",
      "reference_url": "https://swipefile.design/ref/funnel-ryan-hayward-ultimate-framer-masterclass-3-0/",
      "screenshot_url": "https://swipefile.design/_astro/preview.D5s9_mf5.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CBpTkHAv.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Clear and structured",
        "colors": "Off-white, black headings, violet buttons, and soft lavender accents.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Course promise and instructor video → designer testimonials → course features → project and lesson previews → instructor context → plans and questions.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Ryan Hayward — Ultimate Framer Masterclass\nSource: https://ultimateframercourse.com/\nSwipefile reference: https://swipefile.design/ref/funnel-ryan-hayward-ultimate-framer-masterclass-3-0/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Clear and structured\n- colors: Off-white, black headings, violet buttons, and soft lavender accents.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Course promise and instructor video → designer testimonials → course features → project and lesson previews → instructor context → plans and questions.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-jenna-kutcher-instagram-lab",
      "name": "Jenna Kutcher — Insta Essentials",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "An Instagram-resource offer combining warm portrait photography, editorial headings, grouped resources, and an approachable implementation plan.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://thelab.jennakutcher.com/",
      "reference_url": "https://swipefile.design/ref/funnel-jenna-kutcher-instagram-lab/",
      "screenshot_url": "https://swipefile.design/_astro/preview.Hdgrgz81.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CwdgktOA.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Warm and reassuring",
        "colors": "Cream, caramel, peach, muted blue, and dark serif typography.",
        "typography": "Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.",
        "layout": "Portrait-led Instagram reset offer → audience situations → included playbook and resources → short implementation plan → instructor and student proof → purchase invitation.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Jenna Kutcher — Insta Essentials\nSource: https://thelab.jennakutcher.com/\nSwipefile reference: https://swipefile.design/ref/funnel-jenna-kutcher-instagram-lab/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Warm and reassuring\n- colors: Cream, caramel, peach, muted blue, and dark serif typography.\n- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.\n- layout: Portrait-led Instagram reset offer → audience situations → included playbook and resources → short implementation plan → instructor and student proof → purchase invitation.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-brenna-mcgowan-pre-launch-plan-program",
      "name": "Brenna McGowan — Pre-Launch Plan Program",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "An exceptionally long coaching-program sales page built around a pre-launch method, detailed client stories, program resources, and repeated enrollment invitations.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://brennamcgowan.co/ppp",
      "reference_url": "https://swipefile.design/ref/funnel-brenna-mcgowan-pre-launch-plan-program/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CBqyuGwl.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Dgvwy_SB.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Personal and persuasive",
        "colors": "White, charcoal, pale pink, and vivid yellow action buttons.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Portrait and pre-launch promise → client stories → detailed anticipation-marketing argument → program process → coaching and resources → enrollment → objections and final offer.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Brenna McGowan — Pre-Launch Plan Program\nSource: https://brennamcgowan.co/ppp\nSwipefile reference: https://swipefile.design/ref/funnel-brenna-mcgowan-pre-launch-plan-program/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Personal and persuasive\n- colors: White, charcoal, pale pink, and vivid yellow action buttons.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Portrait and pre-launch promise → client stories → detailed anticipation-marketing argument → program process → coaching and resources → enrollment → objections and final offer.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-sara-dunn-rank-for-revenue",
      "name": "Sara Dunn — Rank for Revenue",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "An SEO-course page for service providers with a soft editorial palette, a clear four-module curriculum, and practical resource previews.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://saradoesseo.com/rank-for-revenue",
      "reference_url": "https://swipefile.design/ref/funnel-sara-dunn-rank-for-revenue/",
      "screenshot_url": "https://swipefile.design/_astro/preview.MQlM6N_g.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.wcWgaBVc.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Supportive and editorial",
        "colors": "Warm white, pale green, dusty rose, dark blue text, and restrained green buttons.",
        "typography": "Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.",
        "layout": "SEO-service promise → audience problem → course introduction → four core modules → practical resources → instructor and student proof → enrollment and questions.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Sara Dunn — Rank for Revenue\nSource: https://saradoesseo.com/rank-for-revenue\nSwipefile reference: https://swipefile.design/ref/funnel-sara-dunn-rank-for-revenue/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Supportive and editorial\n- colors: Warm white, pale green, dusty rose, dark blue text, and restrained green buttons.\n- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.\n- layout: SEO-service promise → audience problem → course introduction → four core modules → practical resources → instructor and student proof → enrollment and questions.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-higher-levels-ai-sales-accelerator",
      "name": "Higher Levels — AI Sales Accelerator",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "An AI sales-training page with a concise program overview, structured teaching pillars, instructor cards, and bright enrollment accents.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://higherlevels.com/ai-sales-accelerator",
      "reference_url": "https://swipefile.design/ref/funnel-higher-levels-ai-sales-accelerator/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CHoAIbor.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.B4HtQmi1.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Technical and purposeful",
        "colors": "Charcoal, white, acid-green accents, and dark illustrated panels.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Automation promise → program overview → three teaching pillars → curriculum → instructors → pricing → FAQ and final enrollment panel.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Higher Levels — AI Sales Accelerator\nSource: https://higherlevels.com/ai-sales-accelerator\nSwipefile reference: https://swipefile.design/ref/funnel-higher-levels-ai-sales-accelerator/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Technical and purposeful\n- colors: Charcoal, white, acid-green accents, and dark illustrated panels.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Automation promise → program overview → three teaching pillars → curriculum → instructors → pricing → FAQ and final enrollment panel.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-stephanie-kase-youtube-for-business",
      "name": "Stephanie Kase — YouTube for Business",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A YouTube-course offer that explains a complete marketing system through customer stories, resource previews, and approachable teaching sections.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://stephaniekase.com/youtubeforbusiness",
      "reference_url": "https://swipefile.design/ref/funnel-stephanie-kase-youtube-for-business/",
      "screenshot_url": "https://swipefile.design/_astro/preview.9tIMeq0_.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.C2waWvtY.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Friendly and practical",
        "colors": "Warm white, peach, pale yellow, charcoal type, and small playful floral shapes.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Portrait and marketing promise → three audience situations → customer stories → course system and resources → instructor context → enrollment → FAQ and final invitation.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Stephanie Kase — YouTube for Business\nSource: https://stephaniekase.com/youtubeforbusiness\nSwipefile reference: https://swipefile.design/ref/funnel-stephanie-kase-youtube-for-business/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Friendly and practical\n- colors: Warm white, peach, pale yellow, charcoal type, and small playful floral shapes.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Portrait and marketing promise → three audience situations → customer stories → course system and resources → instructor context → enrollment → FAQ and final invitation.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-matt-jumper-flux-academy-web-design-masterclass",
      "name": "Flux Academy — Web Design Masterclass",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A web-design course funnel that uses a cinematic opening, three visual project examples, detailed curriculum, and mentor support to explain the offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://flux-academy.com/courses/web-design-masterclass",
      "reference_url": "https://swipefile.design/ref/funnel-matt-jumper-flux-academy-web-design-masterclass/",
      "screenshot_url": "https://swipefile.design/_astro/preview.C7NDlzvF.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.4xQ-Mwaj.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Cinematic and structured",
        "colors": "Black, deep violet, white, and soft pink enrollment buttons.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Instructor and project montage → designer problems → course features → three example projects → curriculum → mentor support and community → enrollment and FAQ.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Flux Academy — Web Design Masterclass\nSource: https://flux-academy.com/courses/web-design-masterclass\nSwipefile reference: https://swipefile.design/ref/funnel-matt-jumper-flux-academy-web-design-masterclass/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Cinematic and structured\n- colors: Black, deep violet, white, and soft pink enrollment buttons.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Instructor and project montage → designer problems → course features → three example projects → curriculum → mentor support and community → enrollment and FAQ.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-jack-mcdade-radical-design",
      "name": "Jack McDade — Radical Design",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "An expressive design-course sales page with a manifesto opening, collage imagery, playful copy, an extensive lesson preview, and two offer tiers.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://radicaldesigncourse.com/",
      "reference_url": "https://swipefile.design/ref/funnel-jack-mcdade-radical-design/",
      "screenshot_url": "https://swipefile.design/_astro/preview.C-6JSyMc.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.ytA9DOk6.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Irreverent and expressive",
        "colors": "Charcoal, white, vivid pink and turquoise accents, and colorful collage imagery.",
        "typography": "Condensed display lettering, hand-marked labels, playful inline emphasis, and a distinct visual hierarchy through the long lesson lists.",
        "layout": "Manifesto-style introduction → instructor story → what you will and will not learn → course preview → detailed lesson lists → two offer tiers → FAQ and personal close.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Jack McDade — Radical Design\nSource: https://radicaldesigncourse.com/\nSwipefile reference: https://swipefile.design/ref/funnel-jack-mcdade-radical-design/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Irreverent and expressive\n- colors: Charcoal, white, vivid pink and turquoise accents, and colorful collage imagery.\n- typography: Condensed display lettering, hand-marked labels, playful inline emphasis, and a distinct visual hierarchy through the long lesson lists.\n- layout: Manifesto-style introduction → instructor story → what you will and will not learn → course preview → detailed lesson lists → two offer tiers → FAQ and personal close.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    }
  ]
}