{
  "version": 1,
  "name": "Landing pages & funnels · Collection 03",
  "url": "https://swipefile.design/board/landing-pages-funnels-collection-03/",
  "markdown_url": "https://swipefile.design/board/landing-pages-funnels-collection-03/notes.md",
  "json_url": "https://swipefile.design/board/landing-pages-funnels-collection-03/data.json",
  "pdf_url": "https://swipefile.design/board/landing-pages-funnels-collection-03/export.pdf",
  "reference_count": 18,
  "unavailable_count": 0,
  "guidance": "Use these references for design principles. Follow the project brief and use original branding, content, and imagery. Captures document a particular date; they do not verify current product behavior.",
  "references": [
    {
      "slug": "funnel-the-20k-mo-lifestyle-model-build-your-20k-month-lifestyle-model-no-audience-required",
      "name": "Lukas Resheske — The Lifestyle Model",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "A compact workshop sales letter with inline checkout and a substantial postscript.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://lukasresheske.com/",
      "reference_url": "https://swipefile.design/ref/funnel-the-20k-mo-lifestyle-model-build-your-20k-month-lifestyle-model-no-audience-required/",
      "screenshot_url": "https://swipefile.design/_astro/preview.B7WwzmMg.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BOwuBTRJ.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Plainspoken, compact, and workshop-focused.",
        "colors": "White background, black copy, muted gray headings, and small colored checklist marks.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Narrow sales-letter introduction leads through workshop resources, a three-part model, audience-fit bullets, an embedded order section, and an extended postscript.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Lukas Resheske — The Lifestyle Model\nSource: https://lukasresheske.com/\nSwipefile reference: https://swipefile.design/ref/funnel-the-20k-mo-lifestyle-model-build-your-20k-month-lifestyle-model-no-audience-required/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Plainspoken, compact, and workshop-focused.\n- colors: White background, black copy, muted gray headings, and small colored checklist marks.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Narrow sales-letter introduction leads through workshop resources, a three-part model, audience-fit bullets, an embedded order section, and an extended postscript.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-mark-hess-social-post-pro-create-unlimited-traffic-getting-social-media-posts-in-seconds",
      "name": "Mark Hess — Social Post Pro",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "An extended software sales letter built around examples, highlighted copy, and repeated offer sections.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://actionactivated.com/social-post-pro",
      "reference_url": "https://swipefile.design/ref/funnel-mark-hess-social-post-pro-create-unlimited-traffic-getting-social-media-posts-in-seconds/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BLyveqkR.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CM5WEz3K.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Direct, emphatic, and demonstration-heavy.",
        "colors": "White and pale blue sections, red headlines, yellow highlights, and black body copy.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Video introduction flows into repeated problem-and-solution sections, sample social posts, product demonstrations, detailed benefit lists, recurring offer panels, and closing disclosures.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Mark Hess — Social Post Pro\nSource: https://actionactivated.com/social-post-pro\nSwipefile reference: https://swipefile.design/ref/funnel-mark-hess-social-post-pro-create-unlimited-traffic-getting-social-media-posts-in-seconds/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Direct, emphatic, and demonstration-heavy.\n- colors: White and pale blue sections, red headlines, yellow highlights, and black body copy.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Video introduction flows into repeated problem-and-solution sections, sample social posts, product demonstrations, detailed benefit lists, recurring offer panels, and closing disclosures.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-quick-start-coloring-bold-and-easy-patterns-collages",
      "name": "Quick Start Publishing — Bold & Easy Patterns",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A publishing course page combining concrete creative examples with a straightforward course offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://quickstartpublishing.com/bold-easy-patterns",
      "reference_url": "https://swipefile.design/ref/funnel-quick-start-coloring-bold-and-easy-patterns-collages/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CaSRXJss.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.D69COyG9.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Practical, colorful, and approachable.",
        "colors": "White, black, teal section bands, red buttons, and colorful book examples.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Course introduction moves through coloring-book examples, instructor context, lesson details, product imagery, and a closing enrollment offer.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Quick Start Publishing — Bold & Easy Patterns\nSource: https://quickstartpublishing.com/bold-easy-patterns\nSwipefile reference: https://swipefile.design/ref/funnel-quick-start-coloring-bold-and-easy-patterns-collages/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Practical, colorful, and approachable.\n- colors: White, black, teal section bands, red buttons, and colorful book examples.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Course introduction moves through coloring-book examples, instructor context, lesson details, product imagery, and a closing enrollment offer.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-on-screen-authority-go-film-yourself",
      "name": "On-Screen Authority — Go Film Yourself",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A dark filming-course funnel built around video examples, studio setups, and a bright enrollment action.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://onscreenauthority.com/join-gfy",
      "reference_url": "https://swipefile.design/ref/funnel-on-screen-authority-go-film-yourself/",
      "screenshot_url": "https://swipefile.design/_astro/preview.7LsTzffj.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.tIOslsl4.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Confident, visual, and studio-focused.",
        "colors": "Charcoal photographic backgrounds, white text, lime green buttons, and muted gray panels.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Video-oriented opening introduces the filming program, compares on-camera examples, presents studio setups and included resources, then repeats the enrollment offer before the footer.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: On-Screen Authority — Go Film Yourself\nSource: https://onscreenauthority.com/join-gfy\nSwipefile reference: https://swipefile.design/ref/funnel-on-screen-authority-go-film-yourself/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Confident, visual, and studio-focused.\n- colors: Charcoal photographic backgrounds, white text, lime green buttons, and muted gray panels.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Video-oriented opening introduces the filming program, compares on-camera examples, presents studio setups and included resources, then repeats the enrollment offer before the footer.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-viral-trends-brendan-kane-1-expert-on-virality-in-the-world",
      "name": "Brendan Kane — Hook Point Lab",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A creator membership page with oversized type, a portrait-led opening, and a strong red closing offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://goviral.hookpoint.com/",
      "reference_url": "https://swipefile.design/ref/funnel-viral-trends-brendan-kane-1-expert-on-virality-in-the-world/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BcEHGrhG.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DapLRVtg.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Bold, energetic, and community-focused.",
        "colors": "Black and white, vivid red action panels, and restrained gray dividers.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Large portrait and membership introduction lead into benefits, live learning opportunities, member examples, supporting proof, and a prominent closing membership panel.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Brendan Kane — Hook Point Lab\nSource: https://goviral.hookpoint.com/\nSwipefile reference: https://swipefile.design/ref/funnel-viral-trends-brendan-kane-1-expert-on-virality-in-the-world/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Bold, energetic, and community-focused.\n- colors: Black and white, vivid red action panels, and restrained gray dividers.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Large portrait and membership introduction lead into benefits, live learning opportunities, member examples, supporting proof, and a prominent closing membership panel.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-steven-pieper-author-marketing-mastery-through-optimization-4",
      "name": "Steve Pieper — Author Marketing Mastery",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "An exceptionally long author-training funnel with a large video-proof library and detailed program explanations.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://app.stevepieper.com/ammo-v4-post-sale",
      "reference_url": "https://swipefile.design/ref/funnel-steven-pieper-author-marketing-mastery-through-optimization-4/",
      "screenshot_url": "https://swipefile.design/_astro/preview.D_LEtiGQ.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CdIIQhF8.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Intensive, instructional, and proof-heavy.",
        "colors": "Navy and teal blue, pale lavender-gray sections, white text, and yellow offer bands.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Book-marketing program introduction expands into a large author-video proof library, teaching methods, detailed curriculum, extended objections, and a portrait-led closing call to action.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Steve Pieper — Author Marketing Mastery\nSource: https://app.stevepieper.com/ammo-v4-post-sale\nSwipefile reference: https://swipefile.design/ref/funnel-steven-pieper-author-marketing-mastery-through-optimization-4/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Intensive, instructional, and proof-heavy.\n- colors: Navy and teal blue, pale lavender-gray sections, white text, and yellow offer bands.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Book-marketing program introduction expands into a large author-video proof library, teaching methods, detailed curriculum, extended objections, and a portrait-led closing call to action.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-robert-kiyosaki-manage-your-money",
      "name": "Rich Dad — Manage Your Money",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A purple-and-yellow course offer that pairs a recognizable instructor with book mockups and clear benefit lists.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://study.richdad.com/mym-lander",
      "reference_url": "https://swipefile.design/ref/funnel-robert-kiyosaki-manage-your-money/",
      "screenshot_url": "https://swipefile.design/_astro/preview.o0jCu8mo.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BNN_rJmM.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Direct, branded, and offer-focused.",
        "colors": "Deep purple, bright yellow, white, and dark gray body text.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Book mockups and an instructor portrait introduce the offer, followed by problem framing, checklist benefits, media references, a personal introduction, and repeated action buttons.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Rich Dad — Manage Your Money\nSource: https://study.richdad.com/mym-lander\nSwipefile reference: https://swipefile.design/ref/funnel-robert-kiyosaki-manage-your-money/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Direct, branded, and offer-focused.\n- colors: Deep purple, bright yellow, white, and dark gray body text.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Book mockups and an instructor portrait introduce the offer, followed by problem framing, checklist benefits, media references, a personal introduction, and repeated action buttons.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-grant-cardone-10x-marketing-mega-bundle",
      "name": "Grant Cardone — 10X Marketing Systems",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A traditional marketing bundle funnel with an opening form, extensive module stack, and repeated offers.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://10xcertified.com/marketing-systems-97-4",
      "reference_url": "https://swipefile.design/ref/funnel-grant-cardone-10x-marketing-mega-bundle/",
      "screenshot_url": "https://swipefile.design/_astro/preview.D22OeH9w.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BGCPohnD.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Loud, urgent, and bundle-focused.",
        "colors": "Black and white, vivid red sections, yellow emphasis, and green action buttons.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Initial bundle artwork and order form lead into program modules, dashboard mockups, value-stack sections, repeated purchase prompts, and a final bundle recap.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Grant Cardone — 10X Marketing Systems\nSource: https://10xcertified.com/marketing-systems-97-4\nSwipefile reference: https://swipefile.design/ref/funnel-grant-cardone-10x-marketing-mega-bundle/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Loud, urgent, and bundle-focused.\n- colors: Black and white, vivid red sections, yellow emphasis, and green action buttons.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Initial bundle artwork and order form lead into program modules, dashboard mockups, value-stack sections, repeated purchase prompts, and a final bundle recap.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-rob-andolina-google-ads-training-academy",
      "name": "Clicks Geek — Google Ads Training Academy",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A polished training page with a split hero, extensive curriculum, instructor section, and green calls to action.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://clicksgeek.com/google-ads-ppc-course",
      "reference_url": "https://swipefile.design/ref/funnel-rob-andolina-google-ads-training-academy/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BbS1uv4c.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Blr6d180.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Clean, practical, and agency-led.",
        "colors": "White and pale ice blue, near-black headings, bright green actions, and yellow portrait accents.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Split course hero and video thumbnail lead through benefits, a detailed module curriculum, instructor credentials, enrollment details, and a dark closing call to action.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Clicks Geek — Google Ads Training Academy\nSource: https://clicksgeek.com/google-ads-ppc-course\nSwipefile reference: https://swipefile.design/ref/funnel-rob-andolina-google-ads-training-academy/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Clean, practical, and agency-led.\n- colors: White and pale ice blue, near-black headings, bright green actions, and yellow portrait accents.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Split course hero and video thumbnail lead through benefits, a detailed module curriculum, instructor credentials, enrollment details, and a dark closing call to action.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-jordan-thornton-shadow-work-library",
      "name": "Jordan Thornton — Shadow Work Library",
      "kind": "inspiration",
      "archetype": "Long-Form Sales",
      "summary": "A narrow library sales letter whose lower page becomes an extensive interview archive; the captured page shows enrollment closed.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://courses.jordanthornton.com/shadow-work-library",
      "reference_url": "https://swipefile.design/ref/funnel-jordan-thornton-shadow-work-library/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BELUp_f8.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Ct99JSEE.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Long sales letters"
      ],
      "design_notes": {
        "mood": "Minimal, text-dense, and interview-led.",
        "colors": "White and warm gray, black section bands, and coral enrollment-status notices.",
        "typography": "Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.",
        "layout": "Narrow introduction with enrollment-status notices leads into a video, library explanation, offer details, and a very long sequence of written student interviews.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Jordan Thornton — Shadow Work Library\nSource: https://courses.jordanthornton.com/shadow-work-library\nSwipefile reference: https://swipefile.design/ref/funnel-jordan-thornton-shadow-work-library/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Minimal, text-dense, and interview-led.\n- colors: White and warm gray, black section bands, and coral enrollment-status notices.\n- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.\n- layout: Narrow introduction with enrollment-status notices leads into a video, library explanation, offer details, and a very long sequence of written student interviews.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-ashlyn-writes-copywriting-for-creatives-2024",
      "name": "Ashlyn Writes — Copywriting for Creatives",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A long editorial course funnel with refined typography, template previews, and an extensive closing offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://copywritingforcreatives.ashlynwrites.com/open",
      "reference_url": "https://swipefile.design/ref/funnel-ashlyn-writes-copywriting-for-creatives-2024/",
      "screenshot_url": "https://swipefile.design/_astro/preview.FhIaoQgm.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BT7NsPVJ.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Editorial, layered, and personable.",
        "colors": "Warm cream, dark brown, muted sky blue, golden yellow buttons, and grayscale imagery.",
        "typography": "Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.",
        "layout": "Large editorial hero opens a long narrative of audience fit, instructor context, student stories, course modules, template previews, bonuses, and closing payment-plan comparisons.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Ashlyn Writes — Copywriting for Creatives\nSource: https://copywritingforcreatives.ashlynwrites.com/open\nSwipefile reference: https://swipefile.design/ref/funnel-ashlyn-writes-copywriting-for-creatives-2024/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Editorial, layered, and personable.\n- colors: Warm cream, dark brown, muted sky blue, golden yellow buttons, and grayscale imagery.\n- typography: Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.\n- layout: Large editorial hero opens a long narrative of audience fit, instructor context, student stories, course modules, template previews, bonuses, and closing payment-plan comparisons.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-marie-forleo-b-school-2023-summer",
      "name": "Marie Forleo — B-School",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A warm business-course page using large photography, an editorial rhythm, and a restrained closing offer.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://marieforleo.com/bschool",
      "reference_url": "https://swipefile.design/ref/funnel-marie-forleo-b-school-2023-summer/",
      "screenshot_url": "https://swipefile.design/_astro/preview.LUKeeXE1.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CGf0aD6_.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Warm, editorial, and established.",
        "colors": "Peach and dusty pink, cream, black, and pale lime action accents.",
        "typography": "Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.",
        "layout": "Portrait-led course opening transitions into business categories illustrated with large photographs, program context, video stories, and a simple closing course offer above the dark footer.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Marie Forleo — B-School\nSource: https://marieforleo.com/bschool\nSwipefile reference: https://swipefile.design/ref/funnel-marie-forleo-b-school-2023-summer/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Warm, editorial, and established.\n- colors: Peach and dusty pink, cream, black, and pale lime action accents.\n- typography: Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.\n- layout: Portrait-led course opening transitions into business categories illustrated with large photographs, program context, video stories, and a simple closing course offer above the dark footer.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-dani-paige-sales-page-prep-school",
      "name": "Dani Paige — Sales Page Prep School",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A detailed copywriting-course funnel with a yellow-chair visual motif and a long sequence of program resources.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://salespageprepschool.com/",
      "reference_url": "https://swipefile.design/ref/funnel-dani-paige-sales-page-prep-school/",
      "screenshot_url": "https://swipefile.design/_astro/preview.Bw2f8SIy.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.V4pEF1gS.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Personable, detailed, and coaching-oriented.",
        "colors": "Warm white, charcoal, muted purple-gray sections, and mustard yellow accents.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Instructor portrait and video introduce the course before an extended sales narrative, curriculum, community and coaching resources, template previews, student stories, and a personal closing letter.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Dani Paige — Sales Page Prep School\nSource: https://salespageprepschool.com/\nSwipefile reference: https://swipefile.design/ref/funnel-dani-paige-sales-page-prep-school/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Personable, detailed, and coaching-oriented.\n- colors: Warm white, charcoal, muted purple-gray sections, and mustard yellow accents.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Instructor portrait and video introduce the course before an extended sales narrative, curriculum, community and coaching resources, template previews, student stories, and a personal closing letter.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-josh-hall-web-designer-pro-all-access-pass",
      "name": "Josh Hall — Web Designer Pro",
      "kind": "inspiration",
      "archetype": "Membership Funnel",
      "summary": "A web-design membership funnel organizing courses, community, and coaching around a consistent green action.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://webdesignerpro.com/",
      "reference_url": "https://swipefile.design/ref/funnel-josh-hall-web-designer-pro-all-access-pass/",
      "screenshot_url": "https://swipefile.design/_astro/preview.ByHKvJzN.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.xiyBOumT.webp",
      "captured": "2026-09-07",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Friendly, clear, and community-led.",
        "colors": "White, charcoal, bright lime green, and soft gray panels.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Centered membership introduction and student-video row lead into courses, community, coaching, audience profiles, highlighted member stories, and an instructor-led final invitation.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Josh Hall — Web Designer Pro\nSource: https://webdesignerpro.com/\nSwipefile reference: https://swipefile.design/ref/funnel-josh-hall-web-designer-pro-all-access-pass/\nCaptured: 2026-09-07. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Friendly, clear, and community-led.\n- colors: White, charcoal, bright lime green, and soft gray panels.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Centered membership introduction and student-video row lead into courses, community, coaching, audience profiles, highlighted member stories, and an instructor-led final invitation.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-will-patterson-logo-launch",
      "name": "Will Paterson — Logo Launch",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A logo-design course funnel with geometric artwork, a dark opening, and structured curriculum and FAQ sections.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://logo-launch.com/",
      "reference_url": "https://swipefile.design/ref/funnel-will-patterson-logo-launch/",
      "screenshot_url": "https://swipefile.design/_astro/preview.Wr5P0cWI.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.OUOYwQTW.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Graphic, precise, and playful.",
        "colors": "Near-black navy, white, electric violet buttons, and pale lavender outlines.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Dark split hero pairs course copy with a geometric logo drawing, then transitions through cloud-shaped dividers into course details, expandable module lists, pricing, and a two-column FAQ.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Will Paterson — Logo Launch\nSource: https://logo-launch.com/\nSwipefile reference: https://swipefile.design/ref/funnel-will-patterson-logo-launch/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Graphic, precise, and playful.\n- colors: Near-black navy, white, electric violet buttons, and pale lavender outlines.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Dark split hero pairs course copy with a geometric logo drawing, then transitions through cloud-shaped dividers into course details, expandable module lists, pricing, and a two-column FAQ.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-oliur-online-creator-course",
      "name": "Oliur — Online Creator Course",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A restrained creator-course page that uses generous whitespace and a concise sequence of learning resources.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://onlinecreatorcourse.com/",
      "reference_url": "https://swipefile.design/ref/funnel-oliur-online-creator-course/",
      "screenshot_url": "https://swipefile.design/_astro/preview.D4VNq1MP.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DriUFbef.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "creator"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Creative course funnels"
      ],
      "design_notes": {
        "mood": "Minimal, focused, and quietly confident.",
        "colors": "White and light gray, black pill buttons, and small green emphasis details.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Compact centered course hero leads to a presenter video, audience-fit lists, an author story, a seven-day curriculum, additional resources, and a compact accordion FAQ.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Oliur — Online Creator Course\nSource: https://onlinecreatorcourse.com/\nSwipefile reference: https://swipefile.design/ref/funnel-oliur-online-creator-course/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Minimal, focused, and quietly confident.\n- colors: White and light gray, black pill buttons, and small green emphasis details.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Compact centered course hero leads to a presenter video, audience-fit lists, an author story, a seven-day curriculum, additional resources, and a compact accordion FAQ.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-chanti-zak-quiz-creation-course-bundle",
      "name": "Chanti Zak — The Quiz Class",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A textured quiz-course funnel with serif-and-script typography, forest-green curriculum sections, and gold actions.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://chantizak.com/the-quiz-class",
      "reference_url": "https://swipefile.design/ref/funnel-chanti-zak-quiz-creation-course-bundle/",
      "screenshot_url": "https://swipefile.design/_astro/preview.Chd-rM9n.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.BwxK15XU.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "course",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Business course funnels"
      ],
      "design_notes": {
        "mood": "Warm, textured, and expressive.",
        "colors": "Paper cream, deep forest green, mustard gold, and soft orange labels.",
        "typography": "Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.",
        "layout": "Product-bundle hero opens into a long course narrative, instructor context, examples, a dark green lesson sequence, student stories, and a portrait-led final invitation.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Chanti Zak — The Quiz Class\nSource: https://chantizak.com/the-quiz-class\nSwipefile reference: https://swipefile.design/ref/funnel-chanti-zak-quiz-creation-course-bundle/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Warm, textured, and expressive.\n- colors: Paper cream, deep forest green, mustard gold, and soft orange labels.\n- typography: Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.\n- layout: Product-bundle hero opens into a long course narrative, instructor context, examples, a dark green lesson sequence, student stories, and a portrait-led final invitation.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "funnel-denise-duffield-thomas-money-bootcamp",
      "name": "Denise Duffield-Thomas — Money Bootcamp",
      "kind": "inspiration",
      "archetype": "Course Sales Page",
      "summary": "A full coaching-course funnel with wave-shaped sections, extensive program detail, and repeated payment-plan comparisons.",
      "use_for": "Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.",
      "source_url": "https://denisedt.com/bootcamp",
      "reference_url": "https://swipefile.design/ref/funnel-denise-duffield-thomas-money-bootcamp/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BfgVmkrV.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DyBc9xC3.webp",
      "captured": "2026-09-08",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "landing-page",
        "funnel",
        "long-form",
        "sales-page",
        "coaching",
        "business"
      ],
      "patterns": [
        "Landing pages & funnels",
        "Long-form sales pages",
        "Coaching & membership funnels"
      ],
      "design_notes": {
        "mood": "Supportive, expansive, and coaching-led.",
        "colors": "Sky blue, deep indigo, white, and orange call-to-action buttons.",
        "typography": "Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.",
        "layout": "Video-and-copy introduction leads through audience concerns, instructor context, member stories, six training modules, coaching resources, learner-stage panels, bonuses, repeated three-plan pricing, and extensive FAQs.",
        "motion": "The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.",
        "texture": "Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.",
        "dont": "Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing."
      },
      "recreation_prompt": "# Design reference: Denise Duffield-Thomas — Money Bootcamp\nSource: https://denisedt.com/bootcamp\nSwipefile reference: https://swipefile.design/ref/funnel-denise-duffield-thomas-money-bootcamp/\nCaptured: 2026-09-08. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Supportive, expansive, and coaching-led.\n- colors: Sky blue, deep indigo, white, and orange call-to-action buttons.\n- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.\n- layout: Video-and-copy introduction leads through audience concerns, instructor context, member stories, six training modules, coaching resources, learner-stage panels, bonuses, repeated three-plan pricing, and extensive FAQs.\n- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.\n- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.\n- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.\n\nUseful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    }
  ]
}