{
  "version": 1,
  "name": "Type does the talking",
  "url": "https://swipefile.design/board/type-does-the-talking/",
  "markdown_url": "https://swipefile.design/board/type-does-the-talking/notes.md",
  "json_url": "https://swipefile.design/board/type-does-the-talking/data.json",
  "pdf_url": "https://swipefile.design/board/type-does-the-talking/export.pdf",
  "reference_count": 4,
  "unavailable_count": 0,
  "guidance": "Use these references for design principles. Follow the project brief and use original branding, content, and imagery. Captures document a particular date; they do not verify current product behavior.",
  "references": [
    {
      "slug": "stripe-press",
      "name": "Stripe Press — 3D Book Shelf",
      "kind": "inspiration",
      "archetype": "Scroll-Scrubbed 3D",
      "summary": "A publisher's whole catalog as one floating 3D stack — each spine a lit, physical object you scrub through against near-black.",
      "use_for": "",
      "source_url": "https://press.stripe.com",
      "reference_url": "https://swipefile.design/ref/stripe-press/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CKt5CiYt.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.DSWEZdMY.webp",
      "captured": "2026-09-05",
      "capture_scope": "excerpt",
      "provenance": "live",
      "tags": [
        "dark",
        "3d",
        "books",
        "editorial",
        "webgl",
        "publisher"
      ],
      "patterns": [],
      "design_notes": {
        "mood": "A rare-books room after hours. Reverent, tactile, quietly technical — objects presented like museum pieces.",
        "colors": "Near-black warm charcoal ground (#1D1715), each book carries its own saturated jacket color; tiny white serif UI text. Light comes from the objects, not the page.",
        "typography": "Small italic serif for the wordmark and tagline ('Ideas for progress'); titles live ON the book spines in engraved serif/sans mixes. Page chrome is nearly typeless — a left rail of tick marks as a scroll index.",
        "layout": "One centered column of floating 3D volumes stacked with even air between them, seen at a slight top-down angle. A minimal left-edge index rail tracks position; no header band, no sections — the shelf is the site.",
        "motion": "Scroll scrubs the shelf: books glide past, tilt, and catch light as they pass center. Physical easing, as if the stack has mass. Hovering a spine lifts it slightly.",
        "texture": "Cloth, debossed foil and paper-grain materials under a soft key light; true shadows beneath each volume; subtle reflection on the ground plane.",
        "dont": "No flat 2D cover grids, no white background, no card UI around the books, no text sections between objects — the objects carry everything."
      },
      "recreation_prompt": "# Design reference: Stripe Press — 3D Book Shelf\nSource: https://press.stripe.com\nSwipefile reference: https://swipefile.design/ref/stripe-press/\nCaptured: 2026-09-05. This is a dated reference, not a claim about the current live product.\nCapture scope: a page excerpt. Do not infer unseen sections or interactions.\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: A rare-books room after hours. Reverent, tactile, quietly technical — objects presented like museum pieces.\n- colors: Near-black warm charcoal ground (#1D1715), each book carries its own saturated jacket color; tiny white serif UI text. Light comes from the objects, not the page.\n- typography: Small italic serif for the wordmark and tagline ('Ideas for progress'); titles live ON the book spines in engraved serif/sans mixes. Page chrome is nearly typeless — a left rail of tick marks as a scroll index.\n- layout: One centered column of floating 3D volumes stacked with even air between them, seen at a slight top-down angle. A minimal left-edge index rail tracks position; no header band, no sections — the shelf is the site.\n- motion: Scroll scrubs the shelf: books glide past, tilt, and catch light as they pass center. Physical easing, as if the stack has mass. Hovering a spine lifts it slightly.\n- texture: Cloth, debossed foil and paper-grain materials under a soft key light; true shadows beneath each volume; subtle reflection on the ground plane.\n- dont: No flat 2D cover grids, no white background, no card UI around the books, no text sections between objects — the objects carry everything.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "ia-swiss",
      "name": "iA — Swiss Product Suite",
      "kind": "inspiration",
      "archetype": "Swiss Minimalist",
      "summary": "One product per viewport in strict centered sections alternating white, black, and grey — a single grotesk, blue pill buttons, and nothing else.",
      "use_for": "",
      "source_url": "https://ia.net",
      "reference_url": "https://swipefile.design/ref/ia-swiss/",
      "screenshot_url": "https://swipefile.design/_astro/preview.CvtaPjss.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.CwjRCYSL.webp",
      "captured": "2026-09-05",
      "capture_scope": "excerpt",
      "provenance": "live",
      "tags": [
        "swiss",
        "minimal",
        "grotesk",
        "centered",
        "monochrome",
        "blue"
      ],
      "patterns": [],
      "design_notes": {
        "mood": "Typographic discipline as brand. Quiet, exact, self-assured — every section says one thing, centered, and trusts the product image to carry the rest.",
        "colors": "Strict monochrome section alternation: light grey (#F2F2F2), pure black, white — one band per product. Near-black and white text respectively. A single blue accent family for pill CTAs (bright cyan-blue and deeper blue), tiny blue checkmarks in forms. Color otherwise only inside product screenshots (one purple slide, red/pink blog art).",
        "typography": "One grotesk, few weights, small sizes: medium-large centered product names ('iA Writer'), a one-line regular subtitle beneath, tiny letterspaced caps inside pill buttons ('GET FOCUSED'). Blog cards use small bold heads over tiny grey body. Mono type inside the editor mockup. No display extravagance anywhere.",
        "layout": "Vertical rhythm of full-width centered bands, one product per viewport: name, subtitle, pill CTA, hero mockup — repeat. Then a 3x2 blog card grid on light grey, a boxed newsletter form with checkbox list, and a dense multi-column footer of tiny links. Everything on the center axis; margins do the design.",
        "motion": "Minimal and precise: floating key props drift subtly as if weightless, mockups fade up on section entry, hovers are simple color shifts. Motion never exceeds the products' own calm.",
        "texture": "Flat fields with photographic product texture inside the mockups — embossed paper, matte keys, screen glow on black. Soft realistic shadows under floating props; zero decorative texture on the canvas.",
        "dont": "No multiple typefaces, no gradients, no rounded cards beyond gentle radii, no marketing superlatives, no asymmetric layouts. Never introduce a second accent color — blue is the only voice besides black and white."
      },
      "recreation_prompt": "# Design reference: iA — Swiss Product Suite\nSource: https://ia.net\nSwipefile reference: https://swipefile.design/ref/ia-swiss/\nCaptured: 2026-09-05. This is a dated reference, not a claim about the current live product.\nCapture scope: a page excerpt. Do not infer unseen sections or interactions.\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Typographic discipline as brand. Quiet, exact, self-assured — every section says one thing, centered, and trusts the product image to carry the rest.\n- colors: Strict monochrome section alternation: light grey (#F2F2F2), pure black, white — one band per product. Near-black and white text respectively. A single blue accent family for pill CTAs (bright cyan-blue and deeper blue), tiny blue checkmarks in forms. Color otherwise only inside product screenshots (one purple slide, red/pink blog art).\n- typography: One grotesk, few weights, small sizes: medium-large centered product names ('iA Writer'), a one-line regular subtitle beneath, tiny letterspaced caps inside pill buttons ('GET FOCUSED'). Blog cards use small bold heads over tiny grey body. Mono type inside the editor mockup. No display extravagance anywhere.\n- layout: Vertical rhythm of full-width centered bands, one product per viewport: name, subtitle, pill CTA, hero mockup — repeat. Then a 3x2 blog card grid on light grey, a boxed newsletter form with checkbox list, and a dense multi-column footer of tiny links. Everything on the center axis; margins do the design.\n- motion: Minimal and precise: floating key props drift subtly as if weightless, mockups fade up on section entry, hovers are simple color shifts. Motion never exceeds the products' own calm.\n- texture: Flat fields with photographic product texture inside the mockups — embossed paper, matte keys, screen glow on black. Soft realistic shadows under floating props; zero decorative texture on the canvas.\n- dont: No multiple typefaces, no gradients, no rounded cards beyond gentle radii, no marketing superlatives, no asymmetric layouts. Never introduce a second accent color — blue is the only voice besides black and white.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "aesop-editorial",
      "name": "Aesop — Editorial Luxury",
      "kind": "inspiration",
      "archetype": "Editorial Luxury",
      "summary": "Understated apothecary luxury: muted paper tones, serif restraint, museum spacing.",
      "use_for": "",
      "source_url": "https://www.aesop.com",
      "reference_url": "https://swipefile.design/ref/aesop-editorial/",
      "screenshot_url": "https://swipefile.design/_astro/preview.BIW4dEux.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.Bs7sHMHO.webp",
      "captured": "2026-09-05",
      "capture_scope": "excerpt",
      "provenance": "live",
      "tags": [
        "light",
        "editorial",
        "luxury",
        "serif",
        "minimal"
      ],
      "patterns": [],
      "design_notes": {
        "mood": "Refined, literary, unhurried. The luxury of restraint. Reads like a well-set book, not an ad.",
        "colors": "Warm off-white / oatmeal paper base (#F3F0EA), near-black ink text, muted olive/sepia accents. No saturated color; everything desaturated and earthy.",
        "typography": "A refined serif for headlines (transitional/old-style), often set at modest size with wide margins. Long-form, well-leaded body copy. Small caps and generous tracking on labels.",
        "layout": "Asymmetric editorial grid, big margins, lots of negative space, product/photo panels paired with quiet captions. Left-aligned, column-based, magazine-like.",
        "motion": "Barely-there. Slow fades and subtle parallax on imagery. Elegance through stillness.",
        "texture": "Matte, paper-like flatness. Photography is soft, natural-light, muted. No gloss, no gradients.",
        "dont": "No bright colors, no bold sans headlines, no drop shadows, no urgency/marketing loudness."
      },
      "recreation_prompt": "# Design reference: Aesop — Editorial Luxury\nSource: https://www.aesop.com\nSwipefile reference: https://swipefile.design/ref/aesop-editorial/\nCaptured: 2026-09-05. This is a dated reference, not a claim about the current live product.\nCapture scope: a page excerpt. Do not infer unseen sections or interactions.\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: Refined, literary, unhurried. The luxury of restraint. Reads like a well-set book, not an ad.\n- colors: Warm off-white / oatmeal paper base (#F3F0EA), near-black ink text, muted olive/sepia accents. No saturated color; everything desaturated and earthy.\n- typography: A refined serif for headlines (transitional/old-style), often set at modest size with wide margins. Long-form, well-leaded body copy. Small caps and generous tracking on labels.\n- layout: Asymmetric editorial grid, big margins, lots of negative space, product/photo panels paired with quiet captions. Left-aligned, column-based, magazine-like.\n- motion: Barely-there. Slow fades and subtle parallax on imagery. Elegance through stillness.\n- texture: Matte, paper-like flatness. Photography is soft, natural-light, muted. No gloss, no gradients.\n- dont: No bright colors, no bold sans headlines, no drop shadows, no urgency/marketing loudness.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    },
    {
      "slug": "vitsoe-minimal",
      "name": "Vitsœ — Rams Grid Purism",
      "kind": "inspiration",
      "archetype": "Swiss Minimalist",
      "summary": "Dieter Rams' own storefront: one grotesk in two weights, one blue, hairline rules, and photography doing all the persuading.",
      "use_for": "",
      "source_url": "https://www.vitsoe.com",
      "reference_url": "https://swipefile.design/ref/vitsoe-minimal/",
      "screenshot_url": "https://swipefile.design/_astro/preview.DwNLy7vI.webp",
      "thumbnail_url": "https://swipefile.design/_astro/card.88ja1h5y.webp",
      "captured": "2026-09-05",
      "capture_scope": "page",
      "provenance": "live",
      "tags": [
        "light",
        "swiss",
        "grid",
        "minimal",
        "monochrome"
      ],
      "patterns": [],
      "design_notes": {
        "mood": "'Less, but better' as a website. Utterly calm, factual, self-assured; the design disappears behind the products it sells.",
        "colors": "Pure white canvas, near-black grotesk text, one utilitarian hyperlink blue (~#0D71BB) as the ONLY accent, a light-grey footer slab. Colour photography is warm and natural; service photography is black-and-white.",
        "typography": "A single neo-grotesque in exactly two weights: bold for headings ('606 Universal Shelving System', 'Why Vitsœ?'), regular for short factual body. No italics, no display stunts — hierarchy comes from weight and whitespace alone.",
        "layout": "Ruled sections: full-width hairlines divide text-left / photo-right rows, a four-column ethos grid ('Against obsolescence', 'Investing for life'…), and a 4-up editorial card row. Everything hangs off one strict, visible grid — the grid IS the design.",
        "motion": "None to speak of. Static confidence; at most an instant underline on blue link hover.",
        "texture": "Flat and matte throughout. No shadows, no borders beyond hairline rules, no rounded corners. Photography provides the only depth.",
        "dont": "No decoration, no icon sets, no gradients or shadows, no second typeface, no marketing exclamation — a single ornament would betray the whole ethos."
      },
      "recreation_prompt": "# Design reference: Vitsœ — Rams Grid Purism\nSource: https://www.vitsoe.com\nSwipefile reference: https://swipefile.design/ref/vitsoe-minimal/\nCaptured: 2026-09-05. This is a dated reference, not a claim about the current live product.\n\n\n## Objective\nAdapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.\n\n## Reference notes\n- mood: 'Less, but better' as a website. Utterly calm, factual, self-assured; the design disappears behind the products it sells.\n- colors: Pure white canvas, near-black grotesk text, one utilitarian hyperlink blue (~#0D71BB) as the ONLY accent, a light-grey footer slab. Colour photography is warm and natural; service photography is black-and-white.\n- typography: A single neo-grotesque in exactly two weights: bold for headings ('606 Universal Shelving System', 'Why Vitsœ?'), regular for short factual body. No italics, no display stunts — hierarchy comes from weight and whitespace alone.\n- layout: Ruled sections: full-width hairlines divide text-left / photo-right rows, a four-column ethos grid ('Against obsolescence', 'Investing for life'…), and a 4-up editorial card row. Everything hangs off one strict, visible grid — the grid IS the design.\n- motion: None to speak of. Static confidence; at most an instant underline on blue link hover.\n- texture: Flat and matte throughout. No shadows, no borders beyond hairline rules, no rounded corners. Photography provides the only depth.\n- dont: No decoration, no icon sets, no gradients or shadows, no second typeface, no marketing exclamation — a single ornament would betray the whole ethos.\n\n## Acceptance criteria\n- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.\n- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.\n- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.\n- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.\n- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.\n- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.\n\n## Quality bar\nClear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence."
    }
  ]
}