Soft, tactile, friendly, toy-like premium. Approachable and delightful.
Colors
Light base with soft pastel-to-mid tones, gentle two-tone shadows (a light and a darker of the same hue) that give clay depth.
Type
Rounded or soft humanist sans, medium weights, comfortable and friendly. Type sits alongside the clay objects.
Layout
Big pillowy rounded cards and 3D clay icons/illustrations, centered friendly hero, roomy spacing. Depth via soft double shadows.
Motion
Gentle squash/float, soft hover puffs, smooth easing. Playful but calm.
Texture
Large border-radius, dual soft inner+outer shadows (neumorphic-clay), matte 3D clay renders, no sharp edges.
Imagery
Generate: soft matte 3D clay icons and illustrations with rounded forms and dual soft shadows. Pastel-to-mid tones. Tool: kie-ai Seedream/Flux with 'claymorphism 3D clay render' prompts.
Don't
No sharp corners, no harsh contrast, no flat borderless minimalism, no hard shadows. Keep everything soft and rounded.
Make it your own
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