iA — Swiss Product Suite

One product per viewport in strict centered sections alternating white, black, and grey — a single grotesk, blue pill buttons, and nothing else.

Source capture · 2026-09-05Open full image ↗

Design notes

Mood

Typographic discipline as brand. Quiet, exact, self-assured — every section says one thing, centered, and trusts the product image to carry the rest.

Colors

Strict monochrome section alternation: light grey (#F2F2F2), pure black, white — one band per product. Near-black and white text respectively. A single blue accent family for pill CTAs (bright cyan-blue and deeper blue), tiny blue checkmarks in forms. Color otherwise only inside product screenshots (one purple slide, red/pink blog art).

Type

One grotesk, few weights, small sizes: medium-large centered product names ('iA Writer'), a one-line regular subtitle beneath, tiny letterspaced caps inside pill buttons ('GET FOCUSED'). Blog cards use small bold heads over tiny grey body. Mono type inside the editor mockup. No display extravagance anywhere.

Layout

Vertical rhythm of full-width centered bands, one product per viewport: name, subtitle, pill CTA, hero mockup — repeat. Then a 3x2 blog card grid on light grey, a boxed newsletter form with checkbox list, and a dense multi-column footer of tiny links. Everything on the center axis; margins do the design.

Motion

Minimal and precise: floating key props drift subtly as if weightless, mockups fade up on section entry, hovers are simple color shifts. Motion never exceeds the products' own calm.

Texture

Flat fields with photographic product texture inside the mockups — embossed paper, matte keys, screen glow on black. Soft realistic shadows under floating props; zero decorative texture on the canvas.

Imagery

Product-as-object mockups only: a minimal editor window with mono placeholder text, floating physical formatting-key props (keyboard keys) scattered at angles around it, a fanned deck of slide mockups on black, an embossed paper notebook on white. Build UI mockups in HTML/CSS; kie-ai Seedream for the floating key props and paper-embossed product stills. No lifestyle photography, no people.

Don't

No multiple typefaces, no gradients, no rounded cards beyond gentle radii, no marketing superlatives, no asymmetric layouts. Never introduce a second accent color — blue is the only voice besides black and white.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

Add constraints

What should the tool respect?

Preview & edit prompt

Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: iA — Swiss Product Suite Source: https://ia.net Swipefile reference: https://swipefile.design/ref/ia-swiss/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Typographic discipline as brand. Quiet, exact, self-assured — every section says one thing, centered, and trusts the product image to carry the rest. - colors: Strict monochrome section alternation: light grey (#F2F2F2), pure black, white — one band per product. Near-black and white text respectively. A single blue accent family for pill CTAs (bright cyan-blue and deeper blue), tiny blue checkmarks in forms. Color otherwise only inside product screenshots (one purple slide, red/pink blog art). - typography: One grotesk, few weights, small sizes: medium-large centered product names ('iA Writer'), a one-line regular subtitle beneath, tiny letterspaced caps inside pill buttons ('GET FOCUSED'). Blog cards use small bold heads over tiny grey body. Mono type inside the editor mockup. No display extravagance anywhere. - layout: Vertical rhythm of full-width centered bands, one product per viewport: name, subtitle, pill CTA, hero mockup — repeat. Then a 3x2 blog card grid on light grey, a boxed newsletter form with checkbox list, and a dense multi-column footer of tiny links. Everything on the center axis; margins do the design. - motion: Minimal and precise: floating key props drift subtly as if weightless, mockups fade up on section entry, hovers are simple color shifts. Motion never exceeds the products' own calm. - texture: Flat fields with photographic product texture inside the mockups — embossed paper, matte keys, screen glow on black. Soft realistic shadows under floating props; zero decorative texture on the canvas. - dont: No multiple typefaces, no gradients, no rounded cards beyond gentle radii, no marketing superlatives, no asymmetric layouts. Never introduce a second accent color — blue is the only voice besides black and white. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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