The New York Times
Serif headlines establish article hierarchy, an image grid supports lifestyle discovery, and a separate player reduces an audio story to cover and controls.
The New York Times Company · iOS · Listing version 11.91.0. Publisher-provided App Store previews, reviewed 2026-09-09. Promotional framing is retained; screen order does not represent a tested flow.
Why this pattern works
Study news article, lifestyle discovery, audio story player. Compare the hierarchy and controls shown in these publisher previews, then test the corresponding behavior in your own app.
Design notes
- Surface
- News article · Lifestyle discovery · Audio story player
- Navigation
- Section labels organize editorial content, while the player gives transport controls clear priority.
- Layout
- Serif headlines establish article hierarchy, an image grid supports lifestyle discovery, and a separate player reduces an audio story to cover and controls.
- Density
- Compare the space reserved for the primary task with secondary metadata. The previews retain promotional framing; evaluate target sizes in your implemented screen.
- Color
- Black and white editorial surfaces with photography and podcast artwork.
- Type
- Use clear heading, body, and metadata levels. Keep interface text scalable and verify readability with the device text-size settings.
- Pattern
- Reading & typography
- States
- Static publisher previews only. Loading, empty, error, offline, permission, and keyboard behavior have not been tested. Specify and verify those states in your own implementation.
- Don't
- Do not copy the app identity, proprietary artwork, or promotional claims. Screenshot order is not a verified flow, and the listing version does not date every image.
Make it your own
Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.


