Dan Koe

A stark black personal brand organizes a newsletter, books, tools, and essays around one worldview.

Source capture · 2026-09-05Open full image ↗

Why this pattern works

Making the newsletter the first entry point, then presenting named resources with concrete destinations. The grid helps returning readers find a product without reading the full page. Selection is based on observable design and conversion paths; conversion rates have not been independently verified.

Design notes

Mood: Creator Resource Hub. A stark black personal brand organizes a newsletter, books, tools, and essays around one worldview.
Colors: Black and white with muted book-cover colors.
Type: Bold centered sans-serif headings with smaller spaced section labels.
Layout: Short centered introduction, a two-column resource grid, article grid, and biography.
Motion: Keep navigation and reading immediate; motion should support the work rather than delay access.
Texture: Monochrome editorial illustrations and restrained product covers.
Imagery: Use your own book covers, product screens, and original editorial art.
Don't: Do not substitute aspirational slogans for clear descriptions of each resource.

Make it your own

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What should the tool respect?

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Prompt text

# My project
[Describe the product, audience, and screen you want to improve]

Stack: Use the existing project stack
Task: Implement the interface and verify the result in the existing project.

## Tool guidance (Any AI tool)
Use available project tools to inspect, implement, and test. State any unavailable capabilities.

# Design reference: Dan Koe
Source: https://thedankoe.com/
Swipefile reference: https://swipefile.design/ref/personal-dan-koe/
Captured: 2026-09-05. This is a dated reference, not a claim about the current live product.
Capture scope: a page excerpt. Do not infer unseen sections or interactions.

## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Creator Resource Hub. A stark black personal brand organizes a newsletter, books, tools, and essays around one worldview.
- colors: Black and white with muted book-cover colors.
- typography: Bold centered sans-serif headings with smaller spaced section labels.
- layout: Short centered introduction, a two-column resource grid, article grid, and biography.
- motion: Keep navigation and reading immediate; motion should support the work rather than delay access.
- texture: Monochrome editorial illustrations and restrained product covers.
- dont: Do not substitute aspirational slogans for clear descriptions of each resource.

Useful for: Making the newsletter the first entry point, then presenting named resources with concrete destinations. The grid helps returning readers find a product without reading the full page. Selection is based on observable design and conversion paths; conversion rates have not been independently verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

Dan Koe

Make it your own

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