Jonathan Stark

Personal ExpertVisit sitejonathanstark.com

A focused personal sales letter names the audience’s pricing problem before introducing ways to get help.

Jonathan Stark — captured interface — Page excerpt · scroll inside to explore

Source capture · 2026-09-05Open full image ↗

Why this pattern works

Turning an expert’s point of view into a daily-email entry point, educational material, and services. The sequence connects a recognizable problem to specific next steps. Selection is based on observable design and conversion paths; conversion rates have not been independently verified.

Design notes

Mood: Consultant Sales Letter. A focused personal sales letter names the audience’s pricing problem before introducing ways to get help.
Colors: White, deep blue-green, dark text, and warm cream testimonial panels.
Type: Condensed uppercase headings with compact long-form body text.
Layout: Centered introduction and portrait, clear email action, problem-and-solution narrative, offer choices, and testimonials.
Motion: Keep navigation and reading immediate; motion should support the work rather than delay access.
Texture: Minimal portrait photography and lightly tinted proof blocks.
Imagery: Use a real headshot and permissioned customer portraits.
Don't: Do not copy income promises or rely on long copy without useful section headings.

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Prompt text

# My project
[Describe the product, audience, and screen you want to improve]

Stack: Use the existing project stack
Task: Implement the interface and verify the result in the existing project.

## Tool guidance (Any AI tool)
Use available project tools to inspect, implement, and test. State any unavailable capabilities.

# Design reference: Jonathan Stark
Source: https://jonathanstark.com/
Swipefile reference: https://swipefile.design/ref/personal-jonathan-stark/
Captured: 2026-09-05. This is a dated reference, not a claim about the current live product.
Capture scope: a page excerpt. Do not infer unseen sections or interactions.

## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Consultant Sales Letter. A focused personal sales letter names the audience’s pricing problem before introducing ways to get help.
- colors: White, deep blue-green, dark text, and warm cream testimonial panels.
- typography: Condensed uppercase headings with compact long-form body text.
- layout: Centered introduction and portrait, clear email action, problem-and-solution narrative, offer choices, and testimonials.
- motion: Keep navigation and reading immediate; motion should support the work rather than delay access.
- texture: Minimal portrait photography and lightly tinted proof blocks.
- dont: Do not copy income promises or rely on long copy without useful section headings.

Useful for: Turning an expert’s point of view into a daily-email entry point, educational material, and services. The sequence connects a recognizable problem to specific next steps. Selection is based on observable design and conversion paths; conversion rates have not been independently verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

Jonathan Stark

Make it your own

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