Smart, journalistic, substantive. Content-first storytelling with visual rigor.
Colors
Paper/white base, ink black, one or two editorial accents for data highlights. Restrained so charts and photos pop.
Type
Serif for headlines/body (magazine feel) mixed with a sans for labels, captions, and UI. Strong hierarchy, drop-caps, pull quotes.
Layout
Multi-column newspaper grid, bylines, dek/standfirst, inline charts and figures, sidebars. Dense but well-ruled and scannable.
Motion
Scrollytelling: charts animate and annotate as you scroll, sticky graphics with stepped narration. Motion serves the story.
Texture
Rules/dividers, boxed figures, captions, halftone or duotone imagery. Print-inspired, structured.
Imagery
Editorial photography with duotone treatments, plus chart/figure graphics. Tool: Pexels for photos (duotone them); build charts in code (SVG/D3); kie-ai for illustrated figures where needed.
Don't
No sparse landing-page hero with three words, no decorative motion, no color for color's sake. Let content lead.
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