Sandwich — Rainbow Grotesk Studio

Huge black grotesk headlines underlined in rainbow gradient, full-bleed video stills between sections — a video studio whose site is a showreel with captions.

Source capture · 2026-09-05Open full image ↗

Content & media

Design notes

Mood

Confident, funny, craft-obsessed. The site talks like a person ('Hello. We're Sandwich.') and lets the work do the flexing between punchlines.

Colors

Pure white canvas, near-black text. Color arrives two ways only: a repeating rainbow spectrum (red-orange-yellow-green-blue-violet) used in the logo mark and as thin gradient underline bars beneath headlines, and the saturated full-bleed video stills themselves.

Type

Very large, very bold black grotesk headlines with tight leading and a period at the end ('This should be simple.'). Short modest sans body paragraphs. Small letterspaced caps link-buttons with an icon ('SEE OUR WORK'). Lower-third style captions on work thumbnails: bold title + regular subtitle.

Layout

Rhythmic alternation: white breathing-room section with headline + short paragraph + one link, then a full-bleed video still, repeat. A 3-up work carousel strip with lower-third captions and dot pagination. Headlines sit left-aligned on generous white; a playful dotted vertical line drops from the centered hero.

Motion

Video-first: stills autoplay into motion loops on scroll or hover, the carousel slides horizontally, rainbow underlines can draw in left-to-right on reveal. Cuts feel edited, like a reel — snappy, not floaty.

Texture

Flat white UI with zero chrome; all richness lives in the video frames (glitch pixelation, film color, lens blur). The rainbow gradient is crisp and flat, never blurred or meshed.

Imagery

Full-bleed cinematic video stills — real frames with motion energy (pixelated glitch faces, saturated pink portrait lighting, playful product moments). Pexels for authentic film-still frames; kie-ai Seedream for stylized glitch/color-pop frames. Every image should look like a paused frame of a commercial, never a posed stock photo.

Don't

No grey corporate palette, no thin elegant serifs, no card shadows, no muted pastel wash. Never use the rainbow as a background fill — it is an underline and a logo, nothing more.

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Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

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Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: Sandwich — Rainbow Grotesk Studio Source: https://sandwich.co Swipefile reference: https://swipefile.design/ref/sandwich-video/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Confident, funny, craft-obsessed. The site talks like a person ('Hello. We're Sandwich.') and lets the work do the flexing between punchlines. - colors: Pure white canvas, near-black text. Color arrives two ways only: a repeating rainbow spectrum (red-orange-yellow-green-blue-violet) used in the logo mark and as thin gradient underline bars beneath headlines, and the saturated full-bleed video stills themselves. - typography: Very large, very bold black grotesk headlines with tight leading and a period at the end ('This should be simple.'). Short modest sans body paragraphs. Small letterspaced caps link-buttons with an icon ('SEE OUR WORK'). Lower-third style captions on work thumbnails: bold title + regular subtitle. - layout: Rhythmic alternation: white breathing-room section with headline + short paragraph + one link, then a full-bleed video still, repeat. A 3-up work carousel strip with lower-third captions and dot pagination. Headlines sit left-aligned on generous white; a playful dotted vertical line drops from the centered hero. - motion: Video-first: stills autoplay into motion loops on scroll or hover, the carousel slides horizontally, rainbow underlines can draw in left-to-right on reveal. Cuts feel edited, like a reel — snappy, not floaty. - texture: Flat white UI with zero chrome; all richness lives in the video frames (glitch pixelation, film color, lens blur). The rainbow gradient is crisp and flat, never blurred or meshed. - dont: No grey corporate palette, no thin elegant serifs, no card shadows, no muted pastel wash. Never use the rainbow as a background fill — it is an underline and a logo, nothing more. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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