Enterprise-trustworthy and operational. Feels like software built for people who work with their hands, not a generic SaaS template.
Colors
White base (#FFFFFF), near-black headline text (#0F1115), a coral-red primary accent (#E6432E) used only for the main CTA, a secondary electric-blue (#2F6FED) for links and icons, muted gray body copy (#5B6472), and a near-black hero/footer band (#0B1220).
Type
A bold grotesque sans (Söhne or Inter at heavy weight) for headlines, tight and left-aligned rather than centered; regular-weight body copy in the same family at generous line-height.
Layout
Dark full-bleed photographic hero with left-aligned headline, email-capture bar, and red CTA, trust-logo strip along the hero's bottom edge; below, white sections alternate photo-plus-text blocks, card grids with outline buttons, and a testimonial carousel of video-thumbnail cards with dot pagination.
Motion
Subtle, functional: carousel auto-advances with dot indicators, video-thumbnail play buttons scale slightly on hover, cards lift a few pixels on hover. No decorative animation.
Texture
Real, unretouched-feeling job-site photography is the dominant texture; flat white cards with 1px light-gray borders and soft shadow; a thin dashed-line vector diagram for integrations; moderate 8-12px corner radius throughout.
Imagery
Generate: real-feel photography of tradespeople on job sites (HVAC techs, electricians, construction) shot in natural light, plus a simple blue hub-and-spoke integration diagram with dashed connector lines. Tool: kie-ai Flux or GPT-Image for photographic scenes; nanobanana for the vector diagram icons.
Don't
No illustration-heavy or cartoon style, no dark-mode-only design, no neon or saturated multi-color gradients, no rounded-bubble UI — keep the palette to white + near-black + one red + one blue.
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