Typeform — Conversational Form

One-question-at-a-time conversational form: elegant serif prompts, full-screen steps, and a calm dark-plum canvas that makes surveys feel like a chat.

Source capture · 2026-09-05Open full image ↗

Forms & onboarding

Design notes

Mood

Human, calm, and premium. A form that behaves like a friendly one-on-one conversation instead of a wall of fields. Reduces friction by only ever showing one thing to answer.

Colors

Deep plum / near-black canvas, warm off-white type, a single confident accent (coral or the brand hue) on buttons and choice-cards. High contrast, very few colors.

Type

Large elegant serif for the question prompt (the hero of every screen), clean sans for helper text, choice labels, and letter keys. One big question fills the viewport.

Layout

FLOW-FIRST. One question per full screen, advanced by Enter or click. Thin progress bar pinned top. Each step: big serif question, optional helper line, then the input (short text, or A/B/C multiple-choice cards with keyboard letters, or rating, or email). Persistent OK ✓ + press-Enter cue. Ends on a submit/thank-you screen. Marketing homepage stacks the hero claim over three labelled product cards (Ask / Act / Learn).

Motion

Vertical slide-and-fade between questions (old scrolls up, next rises in), gentle focus states, a progress bar that fills as you advance, subtle button-press feedback.

Texture

Flat premium darkness — soft plum gradient, rounded choice-cards with hairline borders, generous whitespace, no clutter, no imagery competing with the question.

Imagery

Generate: full-screen single-question form frames (short-text, A/B/C multiple-choice cards with letter keys, rating, email capture), a thin top progress bar, an 'OK ✓ press Enter ↵' affordance, and a soft plum-to-charcoal gradient canvas. Tool: build the form UI in code (mostly type + inputs); kie-ai Flux for any abstract plum gradient/backdrop textures.

Don't

No multi-field forms crammed on one screen, no tiny labels, no busy backgrounds, no more than one accent color, no progress hidden from the user. Never show two questions at once.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

Add constraints

What should the tool respect?

Preview & edit prompt

Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: Typeform — Conversational Form Source: https://www.typeform.com Swipefile reference: https://swipefile.design/ref/typeform/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Human, calm, and premium. A form that behaves like a friendly one-on-one conversation instead of a wall of fields. Reduces friction by only ever showing one thing to answer. - colors: Deep plum / near-black canvas, warm off-white type, a single confident accent (coral or the brand hue) on buttons and choice-cards. High contrast, very few colors. - typography: Large elegant serif for the question prompt (the hero of every screen), clean sans for helper text, choice labels, and letter keys. One big question fills the viewport. - layout: FLOW-FIRST. One question per full screen, advanced by Enter or click. Thin progress bar pinned top. Each step: big serif question, optional helper line, then the input (short text, or A/B/C multiple-choice cards with keyboard letters, or rating, or email). Persistent OK ✓ + press-Enter cue. Ends on a submit/thank-you screen. Marketing homepage stacks the hero claim over three labelled product cards (Ask / Act / Learn). - motion: Vertical slide-and-fade between questions (old scrolls up, next rises in), gentle focus states, a progress bar that fills as you advance, subtle button-press feedback. - texture: Flat premium darkness — soft plum gradient, rounded choice-cards with hairline borders, generous whitespace, no clutter, no imagery competing with the question. - dont: No multi-field forms crammed on one screen, no tiny labels, no busy backgrounds, no more than one accent color, no progress hidden from the user. Never show two questions at once. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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