Unfold — Editorial Agency Grid

Monochrome agency portfolio pairing a full-bleed photo hero with an italic serif headline and alternating black/light case-study bands.

Source capture · 2026-09-05Open full image ↗

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Design notes

Mood

Sophisticated, confident, gallery-like. A design agency presenting itself as a curated studio, not a vendor.

Colors

Off-white/light-gray sections (#F1F0ED) alternating with near-black bands (#0B0B0B), white text on black (#FFFFFF), soft warm-neutral photography, no accent color beyond grayscale.

Type

A tall, slightly condensed grotesque (like a Neue Haas or ABC Diatype) for body/nav and labels, paired with an elegant italic serif (like a Times or GT Sectra italic) used only on emphasis words within headlines for editorial contrast.

Layout

Full-bleed photo hero with headline overlaid bottom-left; logo marquee strip beneath; horizontally-scrollable case-study card grid; alternating full-width black sections with big stat callouts or numbered lists (industries, capabilities) separated by thin hairline dividers.

Motion

Slow horizontal scroll/carousel on the case-study grid, gentle fade-ins on section entry; restrained, no bounce or parallax gimmicks.

Texture

Duotone/desaturated photography, thin 1px hairline dividers between list rows, generous negative space, no drop shadows or gradients.

Imagery

Generate: a warm, softly-lit lifestyle photo of a person in a home setting for the hero (muted, editorial, not corporate-stock feeling), plus dark moody case-study cover art (portrait bust in charcoal linework, abstract crypto/finance graphic). Tool: Pexels for the lifestyle hero photo; kie-ai Flux or GPT-Image for the dark case-study cover art.

Don't

No bright colors or gradients, no rounded bubbly UI elements, no dense grid of small cards — everything breathes with wide margins and large type.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

Add constraints

What should the tool respect?

Preview & edit prompt

Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: Unfold — Editorial Agency Grid Source: https://www.unfold.co/ Swipefile reference: https://swipefile.design/ref/unfold/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Sophisticated, confident, gallery-like. A design agency presenting itself as a curated studio, not a vendor. - colors: Off-white/light-gray sections (#F1F0ED) alternating with near-black bands (#0B0B0B), white text on black (#FFFFFF), soft warm-neutral photography, no accent color beyond grayscale. - typography: A tall, slightly condensed grotesque (like a Neue Haas or ABC Diatype) for body/nav and labels, paired with an elegant italic serif (like a Times or GT Sectra italic) used only on emphasis words within headlines for editorial contrast. - layout: Full-bleed photo hero with headline overlaid bottom-left; logo marquee strip beneath; horizontally-scrollable case-study card grid; alternating full-width black sections with big stat callouts or numbered lists (industries, capabilities) separated by thin hairline dividers. - motion: Slow horizontal scroll/carousel on the case-study grid, gentle fade-ins on section entry; restrained, no bounce or parallax gimmicks. - texture: Duotone/desaturated photography, thin 1px hairline dividers between list rows, generous negative space, no drop shadows or gradients. - dont: No bright colors or gradients, no rounded bubbly UI elements, no dense grid of small cards — everything breathes with wide margins and large type. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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