Bambu Lab
Bambu Lab introduces the X1 printer through its body, controls, automation, and color-printing capabilities; study how a hardware film organizes a technically dense feature set.
VIDEO REFERENCES
Good motion starts
with good references.
Motion design, memorable intros, and launches worth studying.
Find your direction. Press play. Make it your own.
Found a good reference?
Paste a YouTube link to add it to My videos.
reMarkable
A color paper-tablet introduction centered on a paper-like writing experience. Study how color, reading light, and portability connect a physical device to a focused digital workflow.
Ooni
A one-minute launch for the Koda 2 oven family, useful for studying how one product story differentiates sizes, finishes, and cooking features.
Keychron
Keychron introduces the K2 HE around magnetic switches, customization, connectivity, and design, a reference for giving a familiar desk product a distinct launch story.
Logitech
A creative-control launch pairing a precision dialpad with customizable display keys. Study how tactile hardware can communicate speed, control, and a clearer creative workflow.
Ember
A short travel-mug teaser built around the next generation’s illuminated display and longer battery life, useful for studying a focused feature reveal.
Rocketbook
Rocketbook introduces Orbit through removable pages, erasable writing, and cloud capture; study how a campaign explains a physical-and-digital workflow around a familiar notepad.
Hasselblad
A medium-format camera introduction focused on color, image detail, and creative flow. Study how a premium camera launch connects technical capabilities to the promise of exceptional photographs.
AeroPress
A compact introduction to a walnut coffee brewer and grinder, useful for studying how material choices and complementary objects establish a premium product collection.
Artiphon
Artiphon introduces Orba as a handheld instrument controlled through touch and gestures, a reference for connecting an unfamiliar physical form to an accessible creative experience.
Valve
A compact reveal for Valve’s OLED gaming handheld. Study how a display upgrade, longer battery life, and faster downloads can become a concise reason to revisit an established product.
YETI
A fifteen-second cooler reveal, useful for studying how a familiar outdoor product is reintroduced around portability, capacity, and everyday travel.
Formlabs
Formlabs’ original Form 1 campaign introduces desktop 3D printing as a tool for professional creators, a reference for explaining a new hardware category through a concrete creative purpose.
Bang & Olufsen
A headphone campaign framed around immersion, listening, and being moved by sound. Study how a premium audio product can lead with a feeling instead of a long feature list.
Herman Miller
A gaming-chair introduction that connects ergonomic design to different moments of play, useful for studying how furniture is framed around the user’s activity.
Birdbuddy
Bird Buddy’s original campaign turns a backyard bird feeder into a connected-product pitch, useful for studying how a familiar object can introduce a new everyday experience.
Insta360
An action-camera launch built around all-angle capture and creative freedom. Study how 360-degree video, low-light capture, replaceable lenses, and stabilization become practical reasons to create.
Brompton Bicycle
A folding-bike product film centered on comfort, capability, and a compact fold, useful for studying how an established design gains a broader use story.
UNISTELLAR
UNISTELLAR introduces ENVISION binoculars for sky and outdoor exploration, a reference for connecting an optical product and augmented overlays to a clear discovery-oriented use case.
Elgato
A coordinated launch for a microphone, webcam, capture card, light, and control pad. Study how one clear promise—easier audio, video, and control—can introduce an entire hardware family.
Garmin
A multisport-watch launch with an evolution theme, useful for studying how rugged hardware, display options, and training features support an outdoor product identity.
Beeline
Beeline’s Velo 2 campaign centers cycling routes, navigation, and tracking, a reference for framing a small handlebar device around the journey it supports.
Wacom
A short introduction to Wacom’s portable OLED pen display. Study how a professional creative tool can build its launch around the simple promise of taking your studio with you.
Hydrow
A rowing-machine color launch, useful for studying how a fitness product is presented as an object that belongs in a personal living space.
Lofree
Lofree presents Flow Lite through its keyboard design and typing features, a compact campaign reference for balancing product form, controls, and a focused value proposition.
RØDE
A compact production-console launch aimed at creators making video and audio together. Study how an all-in-one device can make switching, mixing, recording, and streaming feel like one coherent workflow.
LEGO
A short reveal of the LEGO Technic McLaren P1 at McLaren’s headquarters, useful for studying how a partner’s setting and engineering heritage build anticipation for a physical model.
HOVERAir
HOVERAir introduces its X1 PRO and PROMAX flying cameras through foldability, automatic following, and action capture, a reference for linking a compact mechanism to an outdoor filming experience.
Framework
A brief reveal for a modular performance laptop with upgradeable graphics and reconfigurable input. Study how a few distinctive physical capabilities can establish a clear product identity.
Therabody
A thirty-second massage-device reveal, useful for studying how smaller scale, portability, and familiar travel occasions communicate a hardware update.
Peak Design
Peak Design introduces its compact travel tripod; study how a physical design problem becomes a clear product pitch through portability, deployment, and camera-use benefits.
Apple
Study how a phone reveal connects processor, cooling, battery, and camera into one hardware story.
Nothing
Study how a brief smartphone reveal connects distinctive physical design with a simple promise of more intentional interaction.
Oru Kayak
Oru introduces the Lake folding kayak through its origami design roots, a useful reference for connecting a distinctive physical mechanism to an outdoor lifestyle promise.
Apple
Study how a brief laptop launch builds its message around a faster generation of familiar hardware.
teenage engineering
Study a concise introduction to a portable synthesizer, using a short product reveal to establish the instrument’s physical identity.
Tropicfeel
Tropicfeel presents Nest as an expandable backpack and modular packing system, useful for studying how a launch film organizes many physical features around everyday adventures.
Apple
Study how a new laptop introduction brings color, materials, display, and everyday use into an approachable product story.
DJI
Study how a handheld camera launch connects its rotating screen, tracking, and stabilization to the shooting experiences the hardware enables.
NOMATIC
NOMATIC’s original Travel Bag campaign is a reference for turning travel and packing needs into a feature-led pitch for a tangible carry product.
Apple
Study how a professional laptop reveal makes new chip performance the center of its product promise.
Sony Corporation - Official
Study how a gallery-like installation makes noise cancellation visible through a floating product, cutaway detail, and motion that settles into stillness.
Anker Nebula
Nebula introduces the original Capsule pocket projector, a compact hardware-launch reference for communicating scale, portability, and an entertainment use case.
Apple
Study how a tablet launch connects chip performance with portability, display, and hands-on creative accessories.
Dyson
Study how a compact appliance launch makes its cleaning mechanics and one-pass benefit the center of the product story.
LARQ
LARQ frames the PureVis 2 bottle around purification, tracking, and self-cleaning features; study how a campaign pitch gives connected hardware several clear benefit themes.
Apple
Study how a wearable launch gives its hardware a clear purpose through health and fitness use cases.
Leica Camera
Study how a compact camera launch balances an emotional photography promise with a short set of tangible design and capture benefits.
Lumos Helmet
Lumos introduces Nyxel’s integrated lights and riding features, useful for studying how a wearable product pitch connects visible hardware to an everyday commuting scenario.
Apple
Study how a compact headphone film groups audio features and color choices around one recognizable physical product.
Sonos
Study how a paired speaker launch distinguishes two physical forms while organizing its story around spatial sound, controls, and connectivity.
Orbitkey
Orbitkey introduces a portable desk organiser with a wireless charger, a reference for presenting an everyday object through organization, customization, and a simple use case.
Apple
Study how a compact speaker introduction links its physical design to sound, home use, and color options.
Nintendo of America
Study how a console first-look trailer establishes a new hardware generation before a full feature presentation.
MOFT US
MOFT’s original laptop stand launch is a concise reference for communicating a folding mechanism, slim form, and practical setup through a focused physical-product pitch.
Apple
Study how a home-device introduction organizes a broad feature set around everyday household activities.
GoPro
Study how a short action-camera launch presents modular lenses, magnetic mounting, and slow motion as a practical creative system.
Flow Hive
Flow Hive’s original campaign introduces honey harvesting through a tap, a reference for building a launch story around an immediately understandable physical mechanism.
Apple
Study how a home-entertainment device film connects picture, sound, remote control, and connected-home functions.
Samsung US
Study how a tiny wearable becomes a complete product story through daily-use benefits, size and color choices, and its charging case.
BUCK
A one-minute selection celebrating ten years of BUCK Sydney, useful for studying how diverse brand animation holds together as a studio reel.
Cub Studio
Cub Studio combines sports, character work, and 2D/3D animation in a compact reel of brand storytelling.
Tendril Studio
Tendril brings together CGI, 3D animation, and visual branding to show how complex products and ideas become moving imagery.
DEPT®
Studio Dumbar turns music into dynamic patterns using the Amsterdam Sinfonietta initials, a concise study in motion identity and expressive typography.
futuredeluxe
FutureDeluxe shows an interactive ceramics experience where body gestures change pottery shapes and patterns in real time.
Oddfellows
Oddfellows combines practical effects and digital animation in a modular motion identity for Nike’s celebration of sport and culture.
Chris Keegan
Chris Keegan’s reel brings together procedural abstract animation and colorful nebula-inspired scenes.
Slack
Slack’s animated brand film turns an overwhelming workday into a simpler one, a useful reference for character-led product storytelling.
Headspace
Headspace uses a short animated brand story to introduce the contrast between a busy mind and a calmer one.
Microsoft
Microsoft presents its icon family as one connected visual language, useful for studying how motion unifies a design system.
fitc
Study how dedicated type animation and a coordinated visual identity introduce a creative conference in Alex Liou and PJ Richardson’s opening film.
Framestore
Study how an alchemy-inspired visual journey turns a conference theme about change into a cohesive opening title film.
Pause Fest & Awards
Study how figures confronting a storm create a cinematic metaphor for courage and collective change in an event opening.
Netflix
Study how a familiar brand symbol expands into a spectrum of color and resolves with a recognizable sonic signature in just a few seconds.
YouTube Art Department
Study how a brief startup identity connects a screen power-up, an expanding timeline, and a logo reveal with a compact sonic mark.
Channel 4
Study how one recurring camera move and logo shape connect live action, animation, and CG into a varied but recognizable broadcast identity.
Prime Video
Study how stylized characters and a continuous procession turn an apocalyptic premise into a playful, story-rich title sequence.
HBO
Study how decorative tropical wallpaper becomes a storytelling surface, pairing an inviting setting with hints of unease before the drama begins.
Apple TV
Study how simple animated spheres express conflict, hierarchy, and personality through movement, color, and changing relationships.
Netflix
Study how an animated opening uses a propulsive music track to establish the energy and tone of a comic adaptation.
Notion
Study how a calendar introduction connects a product launch to the everyday relationship between work and life.
Slack
Study how a focused feature announcement gives a clear purpose to a new space for shared team knowledge.
Linear
Study how a short software launch introduces an agent through the existing context of roadmaps, issues, and code.
Linear
Study a compact announcement that presents one product promise and leads directly to an early-access invitation.
Raycast
Study how a short product film makes staying focused the central promise of a tool for blocking distractions.
Stripe
Study how a compact hardware introduction connects a physical payment device to a simple, practical benefit.
Framer
Study how one launch film brings AI creation, team workflows, and a creator community under a shared release story.
Pitch
Study how a presentation-tool launch frames creation, collaboration, and sharing as one connected product experience.
Dropbox
Study how a product introduction gives an AI teammate a concrete role through search, project answers, and organization.
Apple Philippines
Study how a short audio-product reveal brings several capabilities together around a single recognizable device.
Ordinary Folk
Study how short motion ideas connect into a coherent reel through rhythm, transitions, and a consistent visual voice.
Ordinary Folk
Study the progression from simple lines and shapes to layered 2D and 3D scenes as a visual metaphor for learning.
Ordinary Folk
Study how abstract shapes, shifting light, and color can express the mood of a nighttime drive.
Ambrose Yu
Study the relationship between sculptural 3D movement, material choices, and an original musical score.
Google for Developers
Study how tactile surfaces and spatial motion turn a design system into a clear, memorable visual story.
Microsoft Design
Study how a software refresh becomes a motion film by connecting interface elements with abstract 3D imagery.
Ordinary Folk
Study how a five-second identity animation communicates ideas spreading while staying within minimal brand rules.
extraweg.
Study surreal character animation and repeated visual motifs as a compact introduction to a story world.
Apple TV
Study how an established title identity evolves through new compositions, symbols, and transitions.
Stranger Things
Study how scale, restrained typography, texture, and music build anticipation before a title resolves.
HBO
Study cinematic detail shots and mechanical imagery as a visual system for opening credits.
HBO Max
Study organic growth and silhouettes as a way to connect world-building with readable credits.
Netflix
Study graphic framing, bold color, and music-led editing in a fast-moving character introduction.
Ordinary Folk
Study how a launch film introduces a 3D creation tool through playful demonstrations of the medium itself.
Ordinary Folk
Study how interface-inspired motion and a consistent visual language organize a broad software feature story.
Windows
Study how a major software launch balances interface reveals, abstract motion, and a clear sequence of benefits.
MicrosoftANZ
Study product framing and transitions between hardware and creative use cases in a compact launch film.
Figma
Study how a software announcement makes collaboration and presentation features easy to understand through motion.
Made by Google
Study how material details, product geometry, and color communicate the feel of a physical device.
XBOX
Study how a hardware campaign combines a strong product silhouette with a promise of future experiences.
No videos found.
Try another title, creator, or style.
My videos and boards are saved in this browser. YouTube playback loads only when you press play.
Back up My videos
Keep a copy or bring your saved videos to another browser. Importing combines references without removing existing saves.