George Blackman — The YouTube Scriptwriting Playbook

A scriptwriting funnel built around a video introduction, concrete learning resources, and recurring red actions.

Source capture · 2026-09-08Open full image ↗

Why this pattern works

Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

Design notes

Mood: Clear, approachable, and demonstration-led.
Colors: White, black, blush-pink sections, and bright red action buttons.
Type: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
Layout: Centered video opening moves through writing frustrations, the course method, resource previews, module details, community support, student stories, offer comparisons, and closing questions.
Motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
Texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
Don't: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

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Tech stack

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What should the tool respect?

Preview & edit prompt

Prompt text

# My project
[Describe the product, audience, and screen you want to improve]

Stack: Use the existing project stack
Task: Implement the interface and verify the result in the existing project.

## Tool guidance (Any AI tool)
Use available project tools to inspect, implement, and test. State any unavailable capabilities.

# Design reference: George Blackman — The YouTube Scriptwriting Playbook
Source: https://ytsp.co/
Swipefile reference: https://swipefile.design/ref/funnel-george-blackman-the-youtube-scriptwriter-s-playbook/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.

## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Clear, approachable, and demonstration-led.
- colors: White, black, blush-pink sections, and bright red action buttons.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Centered video opening moves through writing frustrations, the course method, resource previews, module details, community support, student stories, offer comparisons, and closing questions.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

George Blackman — The YouTube Scriptwriting Playbook

Make it your own

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