Marketer-friendly, conversion-obsessed, approachable. A quiz built to turn traffic into email leads — a personality/result payoff traded for an email.
Colors
White canvas, heavy black display type, a signature periwinkle/violet accent on CTAs and highlights. Clean, high-contrast, one bold accent.
Type
Very large tight black sans headline (huge, two lines), muted gray subhead carrying a metric ('40% lead conversion rate'), sans everywhere. Confidence through scale.
Layout
FLOW-FIRST quiz funnel: (1) COVER — title + subtitle + big Start button; (2) QUESTIONS — one question, 2–4 image/text option cards, auto-advance, progress dots; (3) EMAIL-GATE — capture before payoff; (4) RESULT — personalized outcome + tailored CTA/offer. Marketing homepage: centered giant headline, subhead with a conversion stat, violet CTA, then a tilted builder-UI mockup below the fold.
Motion
Option-card hover lift, auto-advance slide between questions, progress fill, result-reveal fade, counters on stats.
Texture
Bright and flat with soft card shadows, rounded option cards, a subtle device/browser frame around the builder mockup.
Imagery
Generate: a light quiz-builder UI mockup (cover screen, question editor with content/design tabs, publish button), quiz cover cards with a big title + start button, multiple-choice option cards, and a personality/result screen that ends in an email-capture card. Tool: GPT-Image for the builder + quiz UI mockups; kie-ai Flux for cover-card background art.
Don't
No dark backgrounds, no more than one accent hue, no dense paragraphs, no forms before the result tease. Don't bury the Start button or the email gate.
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