Prose — Personalization Quiz + Email Gate

DTC personalization quiz for custom haircare: editorial serif, muted beach-luxe photography, and an email-gate promo popup ('unlock your offer') fronting a long consultation quiz.

Source capture · 2026-09-05Open full image ↗

Forms & onboardingCommerceContent & mediaCreative tools

Design notes

Mood

Elevated, editorial, personal. Premium custom beauty — a long 'consultation' quiz that feels like an expert tailoring a formula just for you, wrapped in soft luxe photography.

Colors

Warm off-white / sand base, muted earthy neutrals, near-black type and buttons, a highlighter-yellow marker on key promo phrases, soft photographic color. Understated and premium.

Type

Refined serif headlines (editorial, fashion-adjacent), clean sans for form fields, quiz options, and buttons. A highlighter marker underlines urgency phrases.

Layout

FLOW-FIRST DTC quiz: email-gate promo popup on entry (offer + email field + unlock) → long consultation quiz (one question per screen: hair type, scalp, texture, goals, lifestyle — photographic/illustrated option cards, progress bar) → 'building your formula' interstitial → personalized product result + price + add-to-cart. Homepage behind the popup: editorial full-bleed photographic hero with quiet category CTAs.

Motion

Popup fade-in on load, gentle question transitions, progress bar, an ingredient/formula reveal on the result, soft hover on option cards.

Texture

Editorial photography, warm paper tones, highlighter marker accents, rounded inputs, generous whitespace, luxe restraint.

Imagery

Generate: editorial DTC beauty photography (product bottles on sand/marble, soft natural light), a promo email-capture popup ('60% off + free gift', highlighted 'LIMITED TIME ONLY' marker, email field, dark unlock button), and quiz consultation steps (hair type, scalp, goals — illustrated/photographic option cards). Tool: Pexels + kie-ai Flux for the beauty photography; build popup + quiz steps in code; nanobanana for any spot illustration.

Don't

No loud discount-store styling, no neon, no cramped multi-field forms, no cheap stock. Keep it editorial and premium even while running an aggressive promo.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

Add constraints

What should the tool respect?

Preview & edit prompt

Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: Prose — Personalization Quiz + Email Gate Source: https://prose.com Swipefile reference: https://swipefile.design/ref/prose-hair-quiz/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Elevated, editorial, personal. Premium custom beauty — a long 'consultation' quiz that feels like an expert tailoring a formula just for you, wrapped in soft luxe photography. - colors: Warm off-white / sand base, muted earthy neutrals, near-black type and buttons, a highlighter-yellow marker on key promo phrases, soft photographic color. Understated and premium. - typography: Refined serif headlines (editorial, fashion-adjacent), clean sans for form fields, quiz options, and buttons. A highlighter marker underlines urgency phrases. - layout: FLOW-FIRST DTC quiz: email-gate promo popup on entry (offer + email field + unlock) → long consultation quiz (one question per screen: hair type, scalp, texture, goals, lifestyle — photographic/illustrated option cards, progress bar) → 'building your formula' interstitial → personalized product result + price + add-to-cart. Homepage behind the popup: editorial full-bleed photographic hero with quiet category CTAs. - motion: Popup fade-in on load, gentle question transitions, progress bar, an ingredient/formula reveal on the result, soft hover on option cards. - texture: Editorial photography, warm paper tones, highlighter marker accents, rounded inputs, generous whitespace, luxe restraint. - dont: No loud discount-store styling, no neon, no cramped multi-field forms, no cheap stock. Keep it editorial and premium even while running an aggressive promo. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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