Femke

A warm personal brand turns a specific career obstacle into clear learning and coaching paths.

Source capture · 2026-09-05Open full image ↗

Why this pattern works

Leading with the gap between design craft and strategic influence, then offering an audit, a free lesson, and more involved support. Audience-specific choices help visitors self-select. Selection is based on observable design and conversion paths; conversion rates have not been independently verified.

Design notes

Mood: Designer Coaching Funnel. A warm personal brand turns a specific career obstacle into clear learning and coaching paths.
Colors: Burgundy, blush, pale yellow-green, and white with a deeper blue lower section.
Type: Confident sans-serif headings with occasional italic emphasis.
Layout: Portrait-and-promise hero, compact credentials, problem cards, audience choices, and testimonials.
Motion: Keep navigation and reading immediate; motion should support the work rather than delay access.
Texture: Layered portrait cards and small bracket-like accents.
Imagery: Use a genuine portrait, real teaching materials, and permissioned testimonial images.
Don't: Avoid vague career promises; explain who each offer serves and what the first step involves.

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Prompt text

# My project
[Describe the product, audience, and screen you want to improve]

Stack: Use the existing project stack
Task: Implement the interface and verify the result in the existing project.

## Tool guidance (Any AI tool)
Use available project tools to inspect, implement, and test. State any unavailable capabilities.

# Design reference: Femke
Source: https://femke.design/
Swipefile reference: https://swipefile.design/ref/personal-femke/
Captured: 2026-09-05. This is a dated reference, not a claim about the current live product.
Capture scope: a page excerpt. Do not infer unseen sections or interactions.

## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Designer Coaching Funnel. A warm personal brand turns a specific career obstacle into clear learning and coaching paths.
- colors: Burgundy, blush, pale yellow-green, and white with a deeper blue lower section.
- typography: Confident sans-serif headings with occasional italic emphasis.
- layout: Portrait-and-promise hero, compact credentials, problem cards, audience choices, and testimonials.
- motion: Keep navigation and reading immediate; motion should support the work rather than delay access.
- texture: Layered portrait cards and small bracket-like accents.
- dont: Avoid vague career promises; explain who each offer serves and what the first step involves.

Useful for: Leading with the gap between design craft and strategic influence, then offering an audit, a free lesson, and more involved support. Audience-specific choices help visitors self-select. Selection is based on observable design and conversion paths; conversion rates have not been independently verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

Femke

Make it your own

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