Landing pages & funnels · Collection 02

# Design reference: Ryan Hayward — Framer Career Accelerator
Source: https://framercareercourse.com/
Swipefile reference: https://swipefile.design/ref/funnel-ryan-hayward-ultimate-framer-career-accelerator-course/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Focused and technical
- colors: Black, deep violet, white headings, and acid-green enrollment buttons.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Business-focused promise and video → designer problems → course introduction → six skill areas → instructor portraits → enrollment and FAQ.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Erica Stone — Review Rocket AI
Source: https://extremereviewer.com/review-rocket-ai
Swipefile reference: https://swipefile.design/ref/funnel-erica-stone-review-rocket-ai/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Detailed and instructional
- colors: White, pale lavender, dark navy type, and purple offer buttons and icons.
- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
- layout: Course promise and example product imagery → detailed review-site argument → lesson breakdown → tools and support → instructor story → offer and closing proof.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Jenna Kutcher — The Pinterest Lab
Source: https://thepinterestlab.jennakutcher.com/
Swipefile reference: https://swipefile.design/ref/funnel-jenna-kutcher-the-pinterest-lab/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Warm and expressive
- colors: Charcoal, vivid orange, peach, cream, and yellow enrollment accents.
- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.
- layout: Large editorial promise → audience frustrations → Pinterest teaching approach → curriculum → student stories and instructor context → three payment options.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Drop Dead Copy — AI Copywriting Secrets
Source: https://dropdeadcopy.com/ai-march-2025
Swipefile reference: https://swipefile.design/ref/funnel-drop-dead-copy-ai-copywriting-secrets-volume-1/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Direct and bundle-focused
- colors: Black circuit-pattern opening, white and gray reading panels, yellow accents, and red signup buttons.
- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
- layout: Expert bundle introduction → individual speaker portraits → detailed session descriptions → offer stack → signup invitation → FAQ.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Maria Wendt — Dream Team
Source: https://mariawendt.com/dream-team
Swipefile reference: https://swipefile.design/ref/funnel-maria-wendt-dream-team/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Playful and personal
- colors: Warm cream, orange display lettering, pale turquoise panels, and teal buttons.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Product bundle hero → hiring objections and benefits → course contents → audience-fit checklist → enrollment → team video and final CTA.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Gary Halbert — Last Seminar
Source: https://thegaryhalbertletter.com/gary-halberts-last-seminar
Swipefile reference: https://swipefile.design/ref/funnel-gary-halbert-last-seminar/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Classic direct response
- colors: White, black text, yellow emphasis, and hand-marked offer graphics.
- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
- layout: Seminar video → extended copywriting argument → lesson and expert details → value explanation → written objections → final access action.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Kevin Dang — 1 Day Dropshipper
Source: https://smarternomad.com/1daydropshipper
Swipefile reference: https://swipefile.design/ref/funnel-kevin-dang-1-day-dropshipper/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Simple and practical
- colors: Black and white sections with green enrollment buttons and small gold guarantee details.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Video and one-time offer → student proof → curriculum modules → resource previews → member video → mentorship bonus → closing guarantee and CTA.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: CopyHour — Copywriting Course
Source: https://copyhour.com/
Swipefile reference: https://swipefile.design/ref/funnel-derek-johanson-copyhour/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Confident and readable
- colors: White, black, green enrollment buttons, pale green panels, and small red handwritten annotations.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Large course promise → brand and student proof → reader problem → daily practice method → five curriculum modules → offer → instructor story and close.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Wallet-Opening Words — Copywriting Course
Source: https://walletopeningwords.com/katelyn
Swipefile reference: https://swipefile.design/ref/funnel-katelyn-bourgoin-wallet-opening-words/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Playful and emphatic
- colors: Black, bright yellow, hot pink, white, and vivid green illustration accents.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Illustrated product hero → brand proof → copywriting frustrations → teaching method and creators → lessons and examples → offer → FAQ and closing purchase action.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Kate Scott — Scale with Templates
Source: https://katescott.co/scale-with-templates
Swipefile reference: https://swipefile.design/ref/funnel-kate-scott-scale-with-templates-2-0/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Calm and editorial
- colors: Warm white, muted brown, dusty rose, black type, and neutral photography.
- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.
- layout: Portrait and template-shop promise → reader objections → instructor story → student proof → five-stage curriculum → enrollment choices → FAQ and final action.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Monica Froese — Digital Shop Experience
Source: https://digitalshopexperience.com/
Swipefile reference: https://swipefile.design/ref/funnel-monica-froese-the-digital-shop-experience/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Practical and encouraging
- colors: White and pale gray, cherry-red buttons and accents, dark text, and photographic sections.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Shop-building promise → unused-content problem → sales examples → three-phase teaching framework → bonuses and templates → student proof → price and guarantee.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Ryan Hayward — Ultimate Framer Masterclass
Source: https://ultimateframercourse.com/
Swipefile reference: https://swipefile.design/ref/funnel-ryan-hayward-ultimate-framer-masterclass-3-0/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Clear and structured
- colors: Off-white, black headings, violet buttons, and soft lavender accents.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Course promise and instructor video → designer testimonials → course features → project and lesson previews → instructor context → plans and questions.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Jenna Kutcher — Insta Essentials
Source: https://thelab.jennakutcher.com/
Swipefile reference: https://swipefile.design/ref/funnel-jenna-kutcher-instagram-lab/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Warm and reassuring
- colors: Cream, caramel, peach, muted blue, and dark serif typography.
- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.
- layout: Portrait-led Instagram reset offer → audience situations → included playbook and resources → short implementation plan → instructor and student proof → purchase invitation.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Brenna McGowan — Pre-Launch Plan Program
Source: https://brennamcgowan.co/ppp
Swipefile reference: https://swipefile.design/ref/funnel-brenna-mcgowan-pre-launch-plan-program/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Personal and persuasive
- colors: White, charcoal, pale pink, and vivid yellow action buttons.
- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
- layout: Portrait and pre-launch promise → client stories → detailed anticipation-marketing argument → program process → coaching and resources → enrollment → objections and final offer.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Sara Dunn — Rank for Revenue
Source: https://saradoesseo.com/rank-for-revenue
Swipefile reference: https://swipefile.design/ref/funnel-sara-dunn-rank-for-revenue/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Supportive and editorial
- colors: Warm white, pale green, dusty rose, dark blue text, and restrained green buttons.
- typography: Editorial serif headings, small uppercase labels, and readable supporting text. Broad type-size changes mark each stage of the offer.
- layout: SEO-service promise → audience problem → course introduction → four core modules → practical resources → instructor and student proof → enrollment and questions.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Higher Levels — AI Sales Accelerator
Source: https://higherlevels.com/ai-sales-accelerator
Swipefile reference: https://swipefile.design/ref/funnel-higher-levels-ai-sales-accelerator/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Technical and purposeful
- colors: Charcoal, white, acid-green accents, and dark illustrated panels.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Automation promise → program overview → three teaching pillars → curriculum → instructors → pricing → FAQ and final enrollment panel.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Stephanie Kase — YouTube for Business
Source: https://stephaniekase.com/youtubeforbusiness
Swipefile reference: https://swipefile.design/ref/funnel-stephanie-kase-youtube-for-business/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Friendly and practical
- colors: Warm white, peach, pale yellow, charcoal type, and small playful floral shapes.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Portrait and marketing promise → three audience situations → customer stories → course system and resources → instructor context → enrollment → FAQ and final invitation.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Flux Academy — Web Design Masterclass
Source: https://flux-academy.com/courses/web-design-masterclass
Swipefile reference: https://swipefile.design/ref/funnel-matt-jumper-flux-academy-web-design-masterclass/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Cinematic and structured
- colors: Black, deep violet, white, and soft pink enrollment buttons.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Instructor and project montage → designer problems → course features → three example projects → curriculum → mentor support and community → enrollment and FAQ.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

# Design reference: Jack McDade — Radical Design
Source: https://radicaldesigncourse.com/
Swipefile reference: https://swipefile.design/ref/funnel-jack-mcdade-radical-design/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Irreverent and expressive
- colors: Charcoal, white, vivid pink and turquoise accents, and colorful collage imagery.
- typography: Condensed display lettering, hand-marked labels, playful inline emphasis, and a distinct visual hierarchy through the long lesson lists.
- layout: Manifesto-style introduction → instructor story → what you will and will not learn → course preview → detailed lesson lists → two offer tiers → FAQ and personal close.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.