Function Health — Editorial Membership

Lab-testing membership sold like a literary magazine: misty photography, italic serif accents, and a spec-sheet value bar instead of a pricing table.

Source capture · 2026-09-05Open full image ↗

Forms & onboardingContent & mediaCreative tools

Design notes

Mood

Calm authority. A medical product that whispers instead of beeping — editorial, literary, expensive-feeling.

Colors

Warm bone/ecru canvas (#F4F1EA), deep espresso ink text, terracotta/sienna accent for CTAs and italic highlights. Photography carries grey-green fog tones. No clinical blue anywhere.

Type

Transitional serif for every headline with italic serif used as inline emphasis ('Testing is easy', 'for health'). Small clean sans for UI, labels and data. Big size contrast between serif statements and tiny caption text.

Layout

Full-bleed photographic hero with a three-stat value bar pinned to its base (160+ lab tests · Whole body · $1/day). Then centered serif statements alternating with numbered three-card steps, a scrolling disease ticker, and a biomarker index laid out as a six-panel spec grid.

Motion

Slow and quiet: soft crossfades, a gently auto-scrolling ticker of tracked conditions, subtle parallax on the hero fog. Nothing springy.

Texture

Matte paper feel; hairline rules between biomarker panels; photography is grainy and atmospheric rather than sharp.

Imagery

Atmospheric, slightly desaturated lifestyle photography — a runner in fog, natural light, more mood than detail. Tool: Pexels for authentic outdoor/lifestyle stills; keep everything warm-grey and hazy, never clinical or stocky.

Don't

No clinical white-and-blue medical styling, no glossy 3D, no urgency badges, no dense pricing table — the $1/day framing replaces it.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

Add constraints

What should the tool respect?

Preview & edit prompt

Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: Function Health — Editorial Membership Source: https://www.functionhealth.com Swipefile reference: https://swipefile.design/ref/function-health/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Calm authority. A medical product that whispers instead of beeping — editorial, literary, expensive-feeling. - colors: Warm bone/ecru canvas (#F4F1EA), deep espresso ink text, terracotta/sienna accent for CTAs and italic highlights. Photography carries grey-green fog tones. No clinical blue anywhere. - typography: Transitional serif for every headline with italic serif used as inline emphasis ('Testing is easy', 'for health'). Small clean sans for UI, labels and data. Big size contrast between serif statements and tiny caption text. - layout: Full-bleed photographic hero with a three-stat value bar pinned to its base (160+ lab tests · Whole body · $1/day). Then centered serif statements alternating with numbered three-card steps, a scrolling disease ticker, and a biomarker index laid out as a six-panel spec grid. - motion: Slow and quiet: soft crossfades, a gently auto-scrolling ticker of tracked conditions, subtle parallax on the hero fog. Nothing springy. - texture: Matte paper feel; hairline rules between biomarker panels; photography is grainy and atmospheric rather than sharp. - dont: No clinical white-and-blue medical styling, no glossy 3D, no urgency badges, no dense pricing table — the $1/day framing replaces it. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

Copy promptDownload .md

Assembled in your browser. No API key or AI request needed. Changing the fields refreshes the preview.