Noom — Onboarding Quiz Funnel

The gold-standard long onboarding quiz: cinematic outdoor photography, a serif 'Meds to lose the weight' hero, and 'See if you qualify' into a multi-step personalization flow.

Source capture · 2026-09-05Open full image ↗

Forms & onboardingContent & mediaCreative tools

Design notes

Mood

Warm, science-backed, empathetic, aspirational. A health program that feels personal and human — earns trust before the ask, then guides you through a long, momentum-building quiz.

Colors

Cinematic photography as the base, deep forest green brand accents, near-black CTA buttons, warm off-white cards. Editorial and premium, not clinical.

Type

Large editorial serif hero ('Meds to lose the weight.'), clean sans for product cards, quiz questions, and CTAs. Serif for warmth, sans for clarity.

Layout

FLOW-FIRST onboarding quiz: hero (serif hook + photography + 'See if you qualify') → long multi-step quiz (one question per screen: goals, gender, age, habits — big option buttons, progress bar) → 'building your personalized plan' loading interstitial with reassurance copy → results/graph payoff (projected outcome curve) → plan + price + checkout. Homepage: photographic hero with product cards (Med / Weight) floating over the image, each with its own CTA.

Motion

Fade/slide question transitions, progress bar filling, an animated projected-results graph, a loading interstitial with sequential reassurance lines, parallax on hero photography.

Texture

Editorial photography, floating white rounded cards with soft shadows over the image, generous type scale, premium spacing.

Imagery

Generate: warm cinematic lifestyle photography (real person outdoors, natural light), app-screen mockups in floating white cards (progress charts, course map, medication tracker), and clean quiz steps (single question, 2–4 option buttons, a build-your-plan progress bar, a 'building your plan' loading screen, a graph-payoff screen). Tool: Pexels for the lifestyle photography; GPT-Image for the app-screen mockups; build quiz steps in code.

Don't

No clinical/sterile stock, no cramming multiple questions per screen, no skipping the trust-building payoff before the price, no flat corporate blue. Keep it warm, photographic, and momentum-driven.

Make it your own

Turn this reference into a useful brief for your project. Copy it into the AI tool you already use.

Your project

Use withAny AI toolCodexClaudeCursorChatGPTGeminiv0 / LovableI want toBuild a screenAudit my UIWrite a design brief

Tech stackUse the existing project stackReact / Next.jsAstroVue / NuxtSvelte / SvelteKitHTML / CSS / JavaScriptSwiftUIFlutter

Add constraints

What should the tool respect?

Preview & edit prompt

Prompt text# My project [Describe the product, audience, and screen you want to improve] Stack: Use the existing project stack Task: Implement the interface and verify the result in the existing project. ## Tool guidance (Any AI tool) Use available project tools to inspect, implement, and test. State any unavailable capabilities. # Design reference: Noom — Onboarding Quiz Funnel Source: https://www.noom.com Swipefile reference: https://swipefile.design/ref/noom-quiz-funnel/ Captured: 2026-09-05. This is a dated reference, not a claim about the current live product. Capture scope: a page excerpt. Do not infer unseen sections or interactions. ## Objective Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets. ## Reference notes - mood: Warm, science-backed, empathetic, aspirational. A health program that feels personal and human — earns trust before the ask, then guides you through a long, momentum-building quiz. - colors: Cinematic photography as the base, deep forest green brand accents, near-black CTA buttons, warm off-white cards. Editorial and premium, not clinical. - typography: Large editorial serif hero ('Meds to lose the weight.'), clean sans for product cards, quiz questions, and CTAs. Serif for warmth, sans for clarity. - layout: FLOW-FIRST onboarding quiz: hero (serif hook + photography + 'See if you qualify') → long multi-step quiz (one question per screen: goals, gender, age, habits — big option buttons, progress bar) → 'building your personalized plan' loading interstitial with reassurance copy → results/graph payoff (projected outcome curve) → plan + price + checkout. Homepage: photographic hero with product cards (Med / Weight) floating over the image, each with its own CTA. - motion: Fade/slide question transitions, progress bar filling, an animated projected-results graph, a loading interstitial with sequential reassurance lines, parallax on hero photography. - texture: Editorial photography, floating white rounded cards with soft shadows over the image, generous type scale, premium spacing. - dont: No clinical/sterile stock, no cramming multiple questions per screen, no skipping the trust-building payoff before the price, no flat corporate blue. Keep it warm, photographic, and momentum-driven. ## Acceptance criteria - Existing project conventions, design tokens, working functionality, and unrelated changes are preserved. - Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product. - Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap. - Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled. - Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported. - Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service. ## Quality bar Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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