Davey & Krista — Design Strategy School

Course Sales PageVisit sitedaveyandkrista.com

An editorial design-business course page with large photography, a detailed teaching framework, and student proof.

Davey & Krista — Design Strategy School — captured interface — Full page · scroll inside to explore

Source capture · 2026-09-07Open full image ↗

Why this pattern works

Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.

Design notes

Mood: Warm and editorial
Colors: Soft ivory, olive-gray buttons, black serif type, and warm neutral photography.
Type: Expressive serif display headings mixed with clean supporting text; large typographic shifts separate the offer story from the details.
Layout: Editorial course promise → designer problems and possibilities → teaching framework → curriculum and resources → instructor and student proof → enrollment details.
Motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.
Texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.
Don't: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

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Prompt text

# My project
[Describe the product, audience, and screen you want to improve]

Stack: Use the existing project stack
Task: Implement the interface and verify the result in the existing project.

## Tool guidance (Any AI tool)
Use available project tools to inspect, implement, and test. State any unavailable capabilities.

# Design reference: Davey & Krista — Design Strategy School
Source: https://daveyandkrista.com/design-school
Swipefile reference: https://swipefile.design/ref/funnel-davey-and-krista-design-strategy-school/
Captured: 2026-09-07. This is a dated reference, not a claim about the current live product.

## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Warm and editorial
- colors: Soft ivory, olive-gray buttons, black serif type, and warm neutral photography.
- typography: Expressive serif display headings mixed with clean supporting text; large typographic shifts separate the offer story from the details.
- layout: Editorial course promise → designer problems and possibilities → teaching framework → curriculum and resources → instructor and student proof → enrollment details.
- motion: The capture records a static page state. Preserve readable scrolling and clear action feedback; video playback, counters, and hidden form behavior are not demonstrated.
- texture: Photographic or product imagery, contrasting section backgrounds, grouped benefits, and visual proof panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

Useful for: Study the public sales page and its section order, offer presentation, and calls to action. This reference captures one page; checkout steps and conversion results are not verified.

Davey & Krista — Design Strategy School

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