MUBI — Now Showing

Media & SocialSee it livemubi.com

The headline isn't set in the site's typeface at all — it's the film's own foil-gradient title lockup, dropped straight onto a still from the movie, so the hero reads as a poster rather than a webpage.

MUBI — Now Showing — captured interface — Page excerpt · scroll inside to explore

Source capture · 2026-08-01Open full image ↗

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Why this pattern works

Using the content's own official title art as the page H1 instead of the site's font, so the featured item's own design language IS the hero. Pair it with the joined email-plus-button signup control — a white input butted flush against a solid navy button with zero gap — so trial signup happens on the hero itself with no second click or modal.

Design notes

Surface: MUBI 'Now Showing' homepage hero, logged out
Navigation: One tier, transparent, sitting directly on the still. Wordmark and search on the left, four text links on the right (NOW SHOWING active/white, NOTEBOOK, MUBI GO, LOG IN), a hamburger icon last. No background, no border, no bar.
Layout: Full-bleed single film still fills the viewport; all copy floats in the lower-left. Everything right of centre and the top two-thirds of the frame stay completely clear of UI. The hero bleeds into the next section, with a sliver of it peeking at the very bottom edge.
Density: Nav labels sit at ~13px uppercase tracked caps. Hero copy stacks tight inside a narrow lower-left column, leaving most of the frame as pure image.
Color: Every colour on screen comes from the film still itself plus the title lockup's own gradient foil. The single UI colour choice is a solid dark navy 'WATCH NOW' button, dark enough to read as interface rather than as another element of the scene.
Type: Two registers only: the film's own stylized title lockup, the sole large decorative type on the page, and one uniform grotesque sans, uppercase and letter-spaced, used for absolutely everything else — nav, price line, legal text, director credit.
Pattern: The featured film's own official title art doubles as the page H1, while site chrome shrinks to uniform small tracked caps so nothing competes with it.
States: Logged out: nav shows LOG IN only; the hero pushes 7-day-trial pricing plus an inline email-and-watch-now form plus a Terms/Privacy legal line — no dashboard or account elements appear anywhere.
Don't: Don't typeset the featured title in the site's own font to match a design system — that single move turns a poster back into a webpage. Don't add a dark gradient scrim across the whole image either; MUBI instead crops to a still whose existing shadows already sit behind the copy block.

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# My project
[Describe the product, audience, and screen you want to improve]

Stack: Use the existing project stack
Task: Implement the interface and verify the result in the existing project.

## Tool guidance (Any AI tool)
Use available project tools to inspect, implement, and test. State any unavailable capabilities.

# Design reference: MUBI — Now Showing
Source: https://mubi.com/en/us/showing
Swipefile reference: https://swipefile.design/ref/mubi-showing/
Captured: 2026-08-01. This is a dated reference, not a claim about the current live product.
Capture scope: a page excerpt. Do not infer unseen sections or interactions.

## Objective
Adapt the interaction and layout patterns below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- surface: MUBI 'Now Showing' homepage hero, logged out
- nav: One tier, transparent, sitting directly on the still. Wordmark and search on the left, four text links on the right (NOW SHOWING active/white, NOTEBOOK, MUBI GO, LOG IN), a hamburger icon last. No background, no border, no bar.
- layout: Full-bleed single film still fills the viewport; all copy floats in the lower-left. Everything right of centre and the top two-thirds of the frame stay completely clear of UI. The hero bleeds into the next section, with a sliver of it peeking at the very bottom edge.
- density: Nav labels sit at ~13px uppercase tracked caps. Hero copy stacks tight inside a narrow lower-left column, leaving most of the frame as pure image.
- color: Every colour on screen comes from the film still itself plus the title lockup's own gradient foil. The single UI colour choice is a solid dark navy 'WATCH NOW' button, dark enough to read as interface rather than as another element of the scene.
- typography: Two registers only: the film's own stylized title lockup, the sole large decorative type on the page, and one uniform grotesque sans, uppercase and letter-spaced, used for absolutely everything else — nav, price line, legal text, director credit.
- pattern: The featured film's own official title art doubles as the page H1, while site chrome shrinks to uniform small tracked caps so nothing competes with it.
- states: Logged out: nav shows LOG IN only; the hero pushes 7-day-trial pricing plus an inline email-and-watch-now form plus a Terms/Privacy legal line — no dashboard or account elements appear anywhere.
- dont: Don't typeset the featured title in the site's own font to match a design system — that single move turns a poster back into a webpage. Don't add a dark gradient scrim across the whole image either; MUBI instead crops to a still whose existing shadows already sit behind the copy block.

Useful for: Using the content's own official title art as the page H1 instead of the site's font, so the featured item's own design language IS the hero. Pair it with the joined email-plus-button signup control — a white input butted flush against a solid navy button with zero gap — so trial signup happens on the hero itself with no second click or modal.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.

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## Objective
Adapt the interaction and layout patterns below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

MUBI — Now Showing

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