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CURATED COLLECTION · 12 REFERENCES

Landing pages & funnels · Collection 04

A collection of design references, with notes and links to the originals.

Design notes

A compact training funnel with navy section bands, readable checklists, and a closing FAQ.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Straightforward, restrained, and instructional.
colors
White and light gray, deep navy and purple, and red offer buttons.
typography
Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.
layout
Compact course introduction leads through problem checklists, course benefits, a membership bonus, student comments, an enrollment-status section, and an accordion FAQ.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Price Action Traders Institute — Command Your Trading
Source: https://priceactiontradersinstitute.com/independence
Swipefile reference: https://swipefile.design/ref/funnel-price-action-traders-institute-command-your-trading/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Straightforward, restrained, and instructional.
- colors: White and light gray, deep navy and purple, and red offer buttons.
- typography: Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.
- layout: Compact course introduction leads through problem checklists, course benefits, a membership bonus, student comments, an enrollment-status section, and an accordion FAQ.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A pink-and-white product funnel that combines a long sales page and an inline checkout.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Bright, direct, and product-focused.
colors
White, hot pink, dark navy copy, pale gray panels, and blue checkout controls.
typography
Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
layout
Product-bundle hero flows through included resources, student examples, social-video comparisons, FAQs, a personal sales narrative, and an embedded checkout with optional order additions.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Maria Wendt — Passive Income With Instagram
Source: https://mariawendt.samcart.com/products/passive-income-business-for-instagram
Swipefile reference: https://swipefile.design/ref/funnel-maria-wendt-passive-income-business-with-instagram-bundle/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Bright, direct, and product-focused.
- colors: White, hot pink, dark navy copy, pale gray panels, and blue checkout controls.
- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
- layout: Product-bundle hero flows through included resources, student examples, social-video comparisons, FAQs, a personal sales narrative, and an embedded checkout with optional order additions.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

An extensive SEO course funnel with a clear module sequence, a dense review grid, and a coral closing offer.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Practical, detailed, and evidence-led.
colors
Dark plum, white, coral-orange action sections, and light gray backgrounds.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Focused course hero leads into audience problems, a detailed module sequence, a large student-review grid, example results, instructor context, pricing, and a contrasting closing offer.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Freddie Chatt — Ecommerce SEO Bootcamp
Source: https://ecommerceseobootcamp.com/
Swipefile reference: https://swipefile.design/ref/funnel-ecommerce-seo-bootcamp-course-go-from-zero-to-10000-per-month-with-seo/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Practical, detailed, and evidence-led.
- colors: Dark plum, white, coral-orange action sections, and light gray backgrounds.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Focused course hero leads into audience problems, a detailed module sequence, a large student-review grid, example results, instructor context, pricing, and a contrasting closing offer.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A coaching funnel with condensed display type, violet accents, and repeated application prompts.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Bold, focused, and application-led.
colors
White, near-black navy, vivid violet actions, and pale lavender panels.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Oversized condensed headline and application action lead into program context, coaching and community benefits, member reviews, and a final side-by-side program recap and invitation.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Elite Ecom — Coaching Program
Source: https://joineliteecom.com/
Swipefile reference: https://swipefile.design/ref/funnel-elite-ecom-academy-facebook-unlocked-blueprint/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Bold, focused, and application-led.
- colors: White, near-black navy, vivid violet actions, and pale lavender panels.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Oversized condensed headline and application action lead into program context, coaching and community benefits, member reviews, and a final side-by-side program recap and invitation.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A motion-design course funnel using generous whitespace, blue actions, and structured lesson and package sections.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Clean, technical, and approachable.
colors
White and cool gray, electric blue, dark navy copy, and small violet illustrations.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Centered course opening and review cards introduce audience fit, design benefits, detailed lesson modules, more student stories, package comparisons, tool references, and closing illustrations.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Alexunder Hess — Motion UI Design
Source: https://alexunderhess.design/motion-ui
Swipefile reference: https://swipefile.design/ref/funnel-alexunder-hess-motion-ui-design-gold/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Clean, technical, and approachable.
- colors: White and cool gray, electric blue, dark navy copy, and small violet illustrations.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Centered course opening and review cards introduce audience fit, design benefits, detailed lesson modules, more student stories, package comparisons, tool references, and closing illustrations.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A dark funnel-building program page combining courses, coaching, community, and a long bundle offer.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
High-energy, immersive, and instructor-led.
colors
Near-black navy, white, electric blue and violet, with bright offer accents.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Video-led opening progresses through instructor credentials, member examples, guest experts, courses and community resources, an extended bundle stack, pricing, and repeated enrollment invitations.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Gusten Sun — Funnels University
Source: https://funnelsuniversity.com/
Swipefile reference: https://swipefile.design/ref/funnel-gusten-sun-funnel-university/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: High-energy, immersive, and instructor-led.
- colors: Near-black navy, white, electric blue and violet, with bright offer accents.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Video-led opening progresses through instructor credentials, member examples, guest experts, courses and community resources, an extended bundle stack, pricing, and repeated enrollment invitations.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A compact design-course funnel with a cinematic instructor opening and a clear lesson outline.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Cinematic, personal, and concise.
colors
Black and charcoal, white text, warm orange and yellow actions, and photographic backgrounds.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Full-width instructor-video hero leads into a seven-lesson outline, a sample clip, instructor experience, student comments, related course cards, and repeated course or bundle actions.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Dann Petty — Get More Design Work
Source: https://designfulltime.com/course/getmoredesignwork
Swipefile reference: https://swipefile.design/ref/funnel-dan-petty-design-full-time-bundle/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Cinematic, personal, and concise.
- colors: Black and charcoal, white text, warm orange and yellow actions, and photographic backgrounds.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Full-width instructor-video hero leads into a seven-lesson outline, a sample clip, instructor experience, student comments, related course cards, and repeated course or bundle actions.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A long blue-and-white business-course page with editorial headings and a detailed curriculum-to-offer sequence.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Editorial, confident, and structured.
colors
Royal blue, deep navy, white, and restrained pale neutral panels.
typography
Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.
layout
Large serif course hero and layered resource previews lead into a narrative introduction, curriculum chapters, tool and bonus previews, audience-fit lists, student stories, pricing, instructor background, and FAQs.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Justin Welsh — The Creator MBA
Source: https://learn.justinwelsh.me/creator
Swipefile reference: https://swipefile.design/ref/funnel-justin-welsh-the-creator-mba/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Editorial, confident, and structured.
- colors: Royal blue, deep navy, white, and restrained pale neutral panels.
- typography: Editorial serif headings, small uppercase labels, readable supporting copy, and occasional script accents establish a layered hierarchy.
- layout: Large serif course hero and layered resource previews lead into a narrative introduction, curriculum chapters, tool and bonus previews, audience-fit lists, student stories, pricing, instructor background, and FAQs.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A scriptwriting funnel built around a video introduction, concrete learning resources, and recurring red actions.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Clear, approachable, and demonstration-led.
colors
White, black, blush-pink sections, and bright red action buttons.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Centered video opening moves through writing frustrations, the course method, resource previews, module details, community support, student stories, offer comparisons, and closing questions.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: George Blackman — The YouTube Scriptwriting Playbook
Source: https://ytsp.co/
Swipefile reference: https://swipefile.design/ref/funnel-george-blackman-the-youtube-scriptwriter-s-playbook/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Clear, approachable, and demonstration-led.
- colors: White, black, blush-pink sections, and bright red action buttons.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Centered video opening moves through writing frustrations, the course method, resource previews, module details, community support, student stories, offer comparisons, and closing questions.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A newsletter-course funnel with a retro computer-window hero, neon landscapes, and a prominent speaker lineup.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Playful, retro, and speaker-led.
colors
Neon pink and purple, electric blue grids, black sections, white panels, and pale cream backgrounds.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Retro desktop-window hero introduces the course, followed by co-host and speaker profiles, curriculum details, supporting resources, enrollment information, and FAQs.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: beehiiv — Newsletter XP
Source: https://beehiiv.com/courses/newsletter-xp
Swipefile reference: https://swipefile.design/ref/funnel-tyler-denk-beehiiv-newsletterxp/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Playful, retro, and speaker-led.
- colors: Neon pink and purple, electric blue grids, black sections, white panels, and pale cream backgrounds.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Retro desktop-window hero introduces the course, followed by co-host and speaker profiles, curriculum details, supporting resources, enrollment information, and FAQs.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A long Pinterest training sales letter organized around charts, learning outcomes, and student examples.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Direct, detailed, and evidence-heavy.
colors
Magenta-purple, white, teal action buttons, and black body copy.
typography
Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
layout
Simple course offer opens into chart-based examples, instructor narrative, topic-by-topic learning outcomes, templates, extensive student comments, objections, and recurring purchase buttons.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Carly Campbell — Pinteresting Strategies
Source: https://blogginglikeyoumeanit.lpages.co/pinteresting-strategies
Swipefile reference: https://swipefile.design/ref/funnel-carly-campbell-pinterest-strategies-2-0/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Direct, detailed, and evidence-heavy.
- colors: Magenta-purple, white, teal action buttons, and black body copy.
- typography: Long readable text columns, emphatic section headings, detailed bullet lists, and selective highlights carry the sales argument.
- layout: Simple course offer opens into chart-based examples, instructor narrative, topic-by-topic learning outcomes, templates, extensive student comments, objections, and recurring purchase buttons.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Extended reading sections, inset examples and portraits, selective text emphasis, and recurring offer details.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.
Design notes

A cinematic editing-course funnel that uses free lessons as the entry point to a longer training offer.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

mood
Cinematic, practical, and professional.
colors
Black and charcoal, white, warm orange buttons, and editing-workstation photography.
typography
Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
layout
Editing-workstation hero introduces the course and free lessons, followed by course format, a sample lesson, pricing context, a detailed lesson list, studio references, trainer profiles, and a closing free-lesson invitation.
motion
The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
texture
Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
dont
Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.
Design adaptation prompt
# Design reference: Film Editing Pro — The Art of Trailer Editing
Source: https://theartoftrailerediting.com/
Swipefile reference: https://swipefile.design/ref/funnel-film-editing-pro-the-art-of-trailer-editing-pro-ultimate/
Captured: 2026-09-08. This is a dated reference, not a claim about the current live product.


## Objective
Adapt the visual principles below to my project. Use my own content and identity. Do not reproduce logos, proprietary copy, or brand assets.

## Reference notes
- mood: Cinematic, practical, and professional.
- colors: Black and charcoal, white, warm orange buttons, and editing-workstation photography.
- typography: Bold sans-serif headings, compact labels, short benefit lists, and clearly separated curriculum sections make the long offer scannable.
- layout: Editing-workstation hero introduces the course and free lessons, followed by course format, a sample lesson, pricing context, a detailed lesson list, studio references, trainer profiles, and a closing free-lesson invitation.
- motion: The screenshot records a static page state. Preserve readable scrolling and clear action feedback; do not infer video playback, counters, or hidden form behavior.
- texture: Product or instructor imagery, contrasting section backgrounds, grouped curriculum details, and customer-story panels.
- dont: Use your own offer, brand, and assets. Do not invent testimonials, results, scarcity, guarantees, or pricing.

Useful for: Study the complete public offer page, its section order, and calls to action. Checkout steps, current enrollment availability, and conversion results are not verified.

## Acceptance criteria
- Existing project conventions, design tokens, working functionality, and unrelated changes are preserved.
- Two or three reference principles clearly support the user's task; conflicts are resolved in favor of usability and the existing product.
- Reusable components and semantic HTML express the interface. Available licensed assets are used; important UI text is never rendered as a bitmap.
- Every visible control has a defined behavior. Loading, empty, error, success, disabled, and long-content states are specified where relevant. Demo data is clearly labeled.
- Navigation and content adapt at 375px, 768px, and 1440px without horizontal page overflow. Keyboard use, visible focus, labeled inputs, at least 44px touch targets, readable contrast, and reduced motion are supported.
- Verification distinguishes rendered behavior from proposals and identifies anything still requiring a backend or external service.

## Quality bar
Clear hierarchy, consistent spacing, restrained surfaces, and purposeful motion. Avoid decorative gradients, excessive cards, placeholder buttons, and invented metrics unless the project calls for them. Do not claim a feature is connected or tested without evidence.